Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Introduction to Digital Marketing
Rating: 4.2 out of 5(84 ratings)
2,123 students

Introduction to Digital Marketing

Gain insight into the various digital marketing channels and understand how digital marketing works.
Created byGirard Boakye-Yiadom
Last updated 2/2024
English
English [Auto],

What you'll learn

  • Understand the Fundamentals of Digital Marketing
  • Learn about the different digital marketing channels
  • Gain Insight into how digital marketing works
  • Practically learn how marketing funnels work

Explore related topics

Course content

1 section • 13 lectures • 58m total length

  • Course Introduction0:43

    Explore the fundamentals of digital marketing with a practical, data-driven approach to strategy and analytics. See how WordPress web design fits into digital marketing and build a practical foundation.

  • What is Marketing?1:34

    Define marketing as promoting and selling products through effective messaging. Contrast traditional marketing with print media and offline efforts with digital marketing using technology and online strategies from the 1990s.

  • What is Digital Marketing3:37

    Define digital marketing as promoting a business via electronic devices and the internet, using offline channels like digital billboards and TV, and online channels such as social media and SEO.

  • Digital Marketing Channels2:36

    Explore the four main online marketing channels—websites/SEO, social media, ads/ppc, and email marketing—and see how content, video, influencer, and affiliate marketing fit as embedded subsets.

  • SEO (Search Engine Optimization)11:00

    Explore how seo, or search engine optimization, boosts web page visibility on Google through on-page, off-page, technical, and local strategies. Learn how indexing and backlinks influence rankings.

  • Social Media5:07

    Explore how social media serves as a digital marketing channel, balancing organic and paid strategies to build a brand community, reach audiences, and measure engagement, targeting, and metrics.

  • PPC (Pay-Per-Click)6:37

    Explore how pay-per-click advertising with Google Ads drives immediate, measurable visibility through search, display, video, and shopping ads, while managing budgets, CPC, and conversion-focused landing pages.

  • E-mail Marketing3:35

    Deliver targeted email marketing by exchanging value for contact details, segmenting audiences, and nurturing leads through direct, trusted communications to boost awareness and purchases.

  • Content Marketing4:28

    Learn how content marketing builds trust and authority by delivering valuable, relevant content across channels like SEO, social media, and email, while addressing time consuming tasks and ROI challenges.

  • Video Marketing3:07

    Video marketing, a subset of content marketing, emphasizes creation, distribution, engagement, and analytics to boost SEO and visibility on Google and YouTube.

  • Influencer Marketing2:54

    Explore how influencer marketing leverages credible influencers with aligned audiences to promote brands, expand reach, and build audience trust, while weighing costs, authenticity, and controversy risks.

  • Affiliate Marketing2:32

    Affiliate marketing uses unique tracking links and tracking codes to earn commissions on purchases within a set time frame, as merchants enlist affiliates—bloggers, influencers—promoting on online platforms with analytics.

  • How Digital Marketing Works11:04

    Digital marketing uses a funnel to move audiences from awareness to consideration, purchase, and advocacy, with practical examples using landing pages, a webinar, and channels like social media and email.

Requirements

  • No knowledge or experience required

Description

Course Description: Are you new to digital marketing and looking to build a solid foundation in this rapidly evolving field? This course is designed to provide you with a comprehensive overview of key digital marketing concepts and techniques. Whether you're a beginner looking to explore new career opportunities or a business owner seeking to enhance your online presence, this course will equip you with the essential knowledge and skills to thrive in the digital landscape.

Course Highlights:

  • Gain a practical understanding of what digital marketing is.

  • Gain a thorough understanding of digital marketing fundamentals, including SEO, social media marketing, PPC, email marketing, content marketing, and more.

  • Explore real-world case studies and practical examples to illustrate key concepts and best practices.

  • Gain insight into how digital marketing works.

Who Should Enroll: This course is ideal for:

  • Individuals who are new to digital marketing and want to explore career opportunities in this field.

  • Business owners, entrepreneurs, and marketing professionals seeking to enhance their digital marketing knowledge and skills.

  • Anyone interested in learning how to leverage digital channels to promote products, services, or personal brands effectively.

Prerequisites: No prior experience or technical knowledge is required. This course is open to learners of all backgrounds and skill levels.

Course Duration: The course is designed to be completed within an hour.


Enroll today and embark on your journey to becoming a proficient digital marketer!

Who this course is for:

  • The course is designed for individuals who are new to digital marketing and want to gain foundational knowledge in the field. It is suitable for beginners with little to no prior experience in digital marketing, as well as professionals looking to transition into a digital marketing career.

Report abuse