Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Introduction into YouTube Marketing & YouTube Channel Setup
Rating: 4.5 out of 5(28 ratings)
2,054 students

Introduction into YouTube Marketing & YouTube Channel Setup

Learn How to Set Up, Optimize & Grow Your YouTube Channel from Scratch. Start Your YouTube Channel Today — For Beginners
Last updated 5/2025
English
English [Auto],

What you'll learn

  • Understand the fundamentals of YouTube marketing and why it’s essential in today’s digital strategy.
  • Set up a fully optimized YouTube channel from scratch, ready for growth and visibility.
  • Learn how to write powerful video titles, descriptions, and tags that boost searchability and reach.
  • Discover the core principles of YouTube SEO to rank higher in YouTube and Google search results.
  • Learn how to create engaging video content using only your smartphone and basic tools.
  • Understand the role of thumbnails, intros, and outros in building a professional-looking channel.
  • Explore the basics of monetization, watch time, and subscriber growth strategies.
  • Use YouTube as a launching pad for your digital marketing career or personal brand visibility.

Course content

1 section10 lectures1h 43m total length
  • YouTube Essentials - Intro, Creating channel, Channel Art, Trailer26:00

    Position and optimize your YouTube channel for success by setting up your channel, crafting art and icons, and optimizing descriptions, titles, keywords, and channel trailer for views and subscribers.

  • YouTube Essentials - Optimising Content, Keywords, Tags11:24

    Learn keyword research, autocomplete insights, long-tail keywords, and competitor analysis to boost YouTube views and subscribers, then apply tags, channel keywords, and analytics to rank on YouTube and Google.

  • YouTube Essentials - Description, Title, Thumbnail11:42

    Learn how to craft an effective YouTube description, optimize your title and thumbnail, and integrate keywords to boost search rankings and suggested video visibility.

  • YouTube Essentials - Monetising, Ads, Outro7:53

    Learn how to monetize on YouTube by joining the partner program and using seven ad formats. Optimize metadata, thumbnails, and audience targeting to attract advertisers while growing a niche channel.

  • YouTube Channel Introduction1:30

    Set up your YouTube channel, upload videos, and use ending big picture links with descriptions to promote more of your videos, inspire a better life, and grow your audience.

  • YouTube Marketing - How to Setup Branded YouTube Channel1:23

    Learn how to set up a branded YouTube channel by creating a branded account, choosing a clear naming, and navigating to all channels to create and name the channel.

  • YouTube Marketing - Branded YouTube Channel Customization6:23

    Learn how to customize a branded YouTube channel using YouTube Studio, set up your handle, upload branding elements, fill descriptions, and configure sections, playlists, and visuals for branding.

  • YouTube Studio, Video Upload, Tags, Analytics, Editor, Podcasting24:33

    Master YouTube Studio to customize your channel, upload videos with keywords and backlinks, and analyze analytics to grow views. Learn editing, thumbnails, end screens, cards, and podcasting on YouTube.

  • YouTube Marketing - YouTube Playlists, YouTube Live Streaming, Channel Settings12:31

    Master YouTube studio basics—create and organize playlists, explore live streaming and upload defaults, and optimize your channel with analytics, ads, and the audio library.

  • Bonus Lecture0:24

Requirements

  • A stable internet connection to stream videos and access resources
  • An open, positive mindset – curiosity and the willingness to learn are your biggest assets
  • No prior experience with YouTube or digital marketing is needed – this course is designed for beginners
  • You can watch the course comfortably on a mobile phone, but for applying templates and taking notes, a laptop, desktop, or tablet with a keyboard may provide a better experience
  • This course is truly beginner-friendly—so if you're just getting started, you're in the perfect place!

Description

Unlock the Power of YouTube Marketing – For Free

Your First Step into the Mega Digital Marketing Course (25-in-1)

Hi, I’m Ing. Tomas Moravek, Internet Efficiency Award-Winning Digital Strategist. With over 1,000,000 students worldwide, I’m now offering you a completely free opportunity to master one of the most powerful tools in digital marketing—YouTube.

This Free YouTube Marketing Essentials Course is your easy, practical, and inspiring introduction to building visibility, growing your channel, and positioning your content for long-term success. Whether you’re a content creator, freelancer, marketer, or business owner—this is where your YouTube journey begins.

What You’ll Learn in This Free Course:

  • How to create and set up your first YouTube Channel

  • How to position your channel for visibility and long-term growth

  • How to write optimized channel descriptions and video titles

  • How to pick the perfect name for your channel

  • How to design strong visuals, banners, and channel branding

  • How to use keywords, hashtags, and tags to rank higher

  • How to attract more views, likes, and subscribers

  • How to grow your audience authentically and strategically

  • How to start monetizing once your channel gains traction

Built for Beginners – Designed for the Future

This course is designed for complete beginners and anyone curious about leveraging YouTube for branding, business, or personal growth. The tips, strategies, and real-world tactics you’ll learn here are based on proven success stories—just like yours could be.

With simple walkthroughs, expert advice, and clear explanations, you’ll discover how YouTube can become one of your most powerful marketing tools—no complex tech skills required.

What You Get Inside:

  • Step-by-step video lessons

  • Actionable checklists & planning templates

  • Channel setup and optimization blueprints

  • Branding and copywriting tips for every section of your profile

  • Tips for creating compelling trailers and thumbnails

  • Keyword and SEO strategies tailored to YouTube

  • Lifetime access and updates

A Free Gateway into the Full Mega Course

This YouTube Marketing course is just the beginning. It’s your free gateway into my 25-in-1 Mega Digital Marketing Mastery Course, which covers everything from:

  • SEO

  • Copywriting

  • Facebook & Instagram Ads

  • WordPress

  • Affiliate Marketing

  • LinkedIn Ads

  • ChatGPT for Marketing

  • Blogging

  • Email Campaigns
    ... and so much more.

By starting here, you’re building the perfect foundation to grow your presence across platforms—and to position yourself or your business as a leader in the digital space.

Enroll Now – It’s 100% Free

You don’t need fancy gear, tech skills, or years of experience. All you need is a bit of curiosity, a positive mindset, and the willingness to take that first step.

Join the course now and start unlocking your potential on YouTube. I’ll be here to guide you every step of the way.

To your YouTube success,
Ing. Tomas Moravek & Team
Your Partner in Digital Growth

Who this course is for:

  • Aspiring YouTubers who want to start strong and grow their channel the right way
  • Beginners in digital marketing who want to understand how YouTube fits into a larger strategy
  • Entrepreneurs, small business owners, and personal brands who want to promote their products or services on YouTube
  • Content creators looking to optimize their videos for visibility, engagement, and subscriber growth
  • Social media managers and marketing assistants wanting to add YouTube marketing to their skillset
  • Freelancers and consultants aiming to offer YouTube services to clients
  • Anyone interested in learning how to use YouTube to build trust, visibility, and authority
  • Students exploring digital marketing as a career and want a free, friendly place to begin