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Keep shoppingIntroduction to Writing, Self-publishing & Marketing a Book
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Introduction to Writing, Self-publishing & Marketing a Book
A detailed overview of writing a book, Amazon Kindle eBook self-publishing, book cover design and book marketing
Created byBrian Jackson
Last updated 3/2026
English
What you'll learn
- Learn why self‑publishing is powerful, where to publish, and how choosing Amazon can maximize royalties while reaching readers worldwide.
- Master the Book Calculator to plan writing timelines, track progress, and set realistic release dates that keep your publishing goals on schedule.
- Discover how to choose a profitable niche or genre, research effectively, and outline a book that excites readers and stands out in the market.
- Learn the step‑by‑step process of writing fiction or nonfiction, from brainstorming and drafting to revision, polishing, and copyediting.
- See how ChatGPT AI can help you write faster by generating ideas, expanding content, and speeding up the entire book creation process.
- Format your manuscript like a pro in Microsoft Word, ensuring clean layouts and professional quality for both eBook and print editions.
- Design your own professional‑quality book cover using Microsoft PowerPoint and discover techniques that make your book visually compelling.
- Create stunning, quick book covers using Artistly AI combined with PowerPoint to produce high‑impact designs in just minutes.
- Use GIMP to design and refine covers, blending images, text, and effects to create unique visuals that grab attention in online stores.
- Illustrate children’s books with PowerPoint by adding characters, scenes, and layouts that transform simple stories into picture‑book magic.
- Build an author platform with an Amazon series landing page and a custom domain, giving readers one easy place to explore your books.
- Develop a mobile‑first website using LinkPod, creating tree‑structured navigation that helps readers find and follow your work easily.
- Launch and manage a WordPress blog, using Keysearch and ChatGPT to craft posts optimized with Yoast SEO for maximum online reach.
- Discover book marketing funnels, Instagram promotion, Canva designs, and automation tools that turn your books into ongoing passive income.
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Course content
13 sections • 34 lectures • 5h 20m total length
Requirements
- The only requirements for this course are curiosity and a willingness to learn.
Description
Welcome to the course, Introduction to Writing, Self-publishing and Marketing a Book, your detailed overview of the entire book creation process. From writing your initial manuscript through marketing your published book, this course covers it all.
This course is intended for those new to the book writing, self-publishing and marketing process. It is composed of new material and the best lectures from fourteen of my existing courses, updated and revised to fit together in this single overview course.
In this course, you'll learn the following skills:
Background
Where and Why to Self-publish Your Book
Why to self-publish and where to self-publish (and why).
Book Release Planning and Scheduling
Planning a Book Release with Book Calculator
In this lecture, I demonstrate the use of my Book Calculator web page to estimate how long it will take to write and publish your book.
Writing a Book
Writing a Fiction or Nonfiction Book
Selecting a niche/genre, researching, outlining, writing and revising and copy editing a book for publication.
Writing a Book with ChatGPT AI
In this lecture, I explain how I wrote and published an Amazon book in 4 hours using ChatGPT.
Self-publishing an Amazon Book
Self-publishing an Amazon Book with Word, PowerPoint and KDP
Format your book for publication with Microsoft Word, create a professional-quality book cover with Microsoft PowerPoint and self-publish your book on Amazon with KDP.Creating a Book Cover
Creating a Book Cover with Microsoft PowerPoint
In this lecture, I demonstrate creating a book cover using Microsoft PowerPoint.
Creating a Book Cover with Artistly AI
In this lecture, I use Artistly AI and Microsoft PowerPoint to create a professional-quality do-it-yourself book cover in under 5 minutes.
Creating a Book Cover with the GIMP
In this lecture, I demonstrate creating a book cover using the GIMP.
Children's Books
Illustrating Children's Picture Books with Microsoft PowerPoint
In this lecture, I demonstrate illustrating a children's picture book with Microsoft PowerPoint.
Building an Author Platform
Creating an Amazon Series Landing Page and Custom Domain
In this lecture, I provide a tour of my wife's Amazon Kindle eBook series page via her custom URL.
Creating a Mobile-first Tree-structured Website with LinkPod
In this lecture, I provide a tour of the IIB Publishing website I implemented using LinkPod.
Creating a Blogging Website with Wordpress
Create a Wordpress website from scratch, including domain name, theme, plugins and widgets.
Blogging with Keysearch Keyword Research, ChatGPT and Yoast SEO
Create Wordpress blog posts with Keysearch keyword research, generated by ChatGPT and optimized with Yoast SEO.
How Email Servers and Book Marketing Automation Work
In this lecture, I explain how email servers work, how to incorporate book marketing and how to automate the whole process to generate truly passive income.
Book Marketing
Amazon Kindle eBook Marketing Sales Funnel
In this lecture, I provide a detailed overview of the Amazon Kindle eBook Marketing Sales Funnel from traffic through the funnel to repeat customers.
Amazon Kindle eBook Marketing with Instagram and Canva
In this lecture, I present my entire model for using Instagram marketing to sell more Amazon Kindle eBooks.
So, what are you waiting for? Enroll today and begin your journey into writing, self-publishing and marketing your first book.
I'll see you in the classroom,
---Brian
Who this course is for:
- Aspiring Authors – Anyone dreaming of writing their first book and looking for a clear roadmap from idea to publication.
- Self‑Publishing Beginners – Writers ready to publish on Amazon Kindle but unsure how to format, design, and launch their book.
- Entrepreneurs and Coaches – Professionals wanting to publish a book to build credibility, attract clients, and grow their brand.
- Bloggers and Content Creators – Creatives eager to repurpose their content into books and expand their reach to new audiences.
- Hobby Writers Seeking Income – Those who write as a passion but want to turn their manuscripts into published works that generate sales.