Introduction to Wedding Planning

Learn how to start and grow a wedding planning business with Jewel's six-year journey as founder of touch of jewel events and designs, including coordinating a thousand-guest cultural wedding.

Identify your why for becoming a wedding planner, build confidence, price services, and pursue self-employment. Nurture client relationships, earn reviews, and leverage referrals, even when not every client is satisfied.

Clarify that you’re in wedding planning to make money, invest in yourself with certifications and portfolio-building, price strategically, and cultivate vendor collaborations.

Learn how to invest in your wedding planning business, choose the right incorporation, secure contracts, and build a plan with goals while collaborating with vendors.

This lecture outlines the wedding planning workflow from client inquiry to post event production, emphasizing fast 24-hour responses, thorough intake and qualification forms, and consultative virtual meetings to secure bookings.

Master the wedding planning process from client inquiry to signed contracts, including budget analysis, welcome packets, timelines, and contingency planning. Discover venue sourcing, vendor relationships, contract review, and client expectations.

Master the wedding-day process from final walkthroughs with venues and vendors to floor-plan details, timelines, contingency plans, and post-event closeout for a smooth celebration.

Build a cohesive wedding brand by aligning logo, color, messaging, and tagline, and by presenting yourself professionally as the face of your brand to attract ideal clients.

Define your wedding planning product and identify your ideal client by age, education, occupation, location, budget, and interests to precisely target and attract the right clients.

Explore how wedding planners price services using flat, percentage, hourly, and mixed structures. Learn how factors like location, education, and experience shape fees.

Leverage free social media tools by choosing a main platform like Instagram, cross-posting to Facebook and Twitter, and using Pinterest boards to attract wedding clients.

Master networking and relationship building in the wedding industry by crafting a 30-second elevator pitch, targeting collaborators, exchanging business cards, and following up professionally to foster collaborations.

Explore systems and processes for wedding planning, from invoicing and client portals (17hats) to contracts, proposals, timelines, floor plans, and vendor-client relationship management.