Introduction to User Experience Design

Learn how product design shapes a digital product from business model and value proposition to user flow and interface, including user testing and branding across desktop and mobile.

Explore how user research validates assumptions, defines user goals and value, reveals frustrations and behaviors, and guides feature priority while aligning stakeholders.

Explore practical user research methods—surveys, interviews, contextual inquiry, and Google Analytics—recruit participants early, use screeners via Google Forms, conduct interviews, and extract insights to help design a better product.

Learn to craft open-ended questions, focus on actual behavior over intention, avoid leading or compound questions, and split inquiries to prevent bias during user interviews.

Explore competitor analysis to inform user experience design by gathering stakeholder and user insights, evaluating features and branding, and mapping criteria against rivals to identify opportunities and unique offerings.

Learn how true product design differentiates from interface and user experience work by validating decisions through legwork and research. Ensure the right product fit, sustainable and repeatable value for customers.

Learn how a product manager bridges business, users, and developers, voices the customer, and defines needs, benefits, and features while navigating constraints and guiding the team.

As a product designer, validate assumptions with user research, harmonize input from stakeholders and users, and pursue a minimal viable product to deliver fast feedback and reduce risk.

Create personas to represent customer segments by researching users, identifying frustrations, motivations, and goals, and outlining demographic details, pain points, and opportunities to guide design and marketing.

Explore the empathy map as a collaborative tool to gain deeper customer insights, covering six sections like think and feel, say, do, see, pains, and gains, using the Jodi example.

Explore task analysis within user experience design, distinguishing micro interface flow from macro user journeys, and learn through observing users, conducting user and stakeholder research, and creating experience maps.

Map user journeys with experience maps to surface thinking and feeling, touchpoints, pain points, bottlenecks, and opportunities for service design improvements.

Learn to define goals and user needs with user stories within the double diamond, detailing persona, context, and success criteria and outcomes.

Redefine the problem by crafting clear problem statements and hypotheses that separate the problem from the solution, guiding a user-centered design through the double diamond process to drive user engagement.

Transition into ideation by sketching six bad ideas and six good ideas in bursts, using paper and markers to focus on user benefits like personalized job recommendations from a profile.

Learn how storyboarding translates ideation into sketches illustrating user flow, context, and success from start to finish, using Jodi's job search example.

Explore how user flows map user interactions as decisions, outcomes, and errors, revealing system-level requirements. Start and end points guide wireframes, aiding iteration and clarifying personas, objectives, and entry points.

Map a complete user flow from landing page to CV submission, including signing in, connecting LinkedIn, auto-creating a CV, reviewing edits, and submitting for jobs.