
This step is focused on documenting and evaluating the organization's business goals and objectives. The focus is the key steps, how to identify and prioritize the right ones that AI will help achieve.
In this step, we leverage what you learned in Step 1 and Step 2, to help identify AI Use Cases that will deliver value to the organization. This is a creative step, with a brief evaluation of those use cases at the end of the step.
While Step 3, was to brainstorm and create potential AI Use Cases, Step 4 is about beginning the approach to objectively evaluate these AI Use Cases. Including, considering non-AI alternatives to achieving the goal or objective documented in Step 3. Coming out of Step 4 should be prioritized AI Use Cases that will be evaluated in the following phases of the roadmap.
In this step, we discuss choosing the correct AI Type for the prioritized use case.
You have selected the correct AI types for you AI Use Case. It is data, structured and unstructured, that are the fuel for training, developing and putting your AI Solution into production.
This step is about identifying the necessary data, structured and unstructured, for your use case and its readiness to support an AI Solution.
If data is the fuel for AI, applications are the engine. For the AI Use Case you are evaluating this step is focused on identifying the necessary applications your AI Solution will need to access and work with to be successful as well as their readiness to integrate with your potential AI Solution.
In this step, we review this AI Use Case and evaluate it against other prioritized use cases being evaluated, prioritized and ranked for investment ad development by the organization. This step is revisited at the end of each phase for review and any updates on ranking.
In phase 2, you reviewed and evaluated the data, applications, and API Readiness for chosen AI types for this particular use case. AI, whether Generative, Predictive, or Agentic needs to be trained leveraging the data and information required. This step is about identifying and the readiness to support training AI for this prioritized AI Use Case.
In this step, the focus is on AI Cyber security requirements. It is important for protection of the AI Solution, but it extends to how the AI solution will operate across the organization and cyber security. The AI Solution won't be isolated, in fact as we learned in the previous phases it is dependent on resources such as data, applications and systems to be successful. That also means it needs the protections and the cyber readiness for AI and the impact across the organization as well.
In phase 1, we discussed and document readiness, skills and culture for AI Across the organization. In this step, we focus on a particular AI Use Case including the ecosystem such as customers, partners and suppliers. The key in this step is to determine requirements that are specific to this use case, and which maybe either across other use cases or cross organizational. This is in this phase, to ensure that training and requirements and their costs are considered when reviewing the ROI for this AI use case.
The Business of AI Roadmap is unique, in that we continually review, rank and prioritize use cases based on what you document in each step. This is to be objective, aligned to measurable business goals and objectives, and deliver value and ROI for the organization. This step is focused on documenting costs, and benefits of your AI Use case, but not replace any organizational standards and processes for evaluating ROI.
This step, is the last step in Phase 5 that is focused on the particular prioritized AI Use Case. This step requires reviewing the various use case and evaluation tables and determining the priority and ranking of this particular use case against other previously reviewed AI Use Cases.
A Business of AI Roadmap strategy and plan, won't be successful if the organization is not committed to its overall success. The key is to review the overall roadmap, prioritized use cases, and gain support as well as assistance from the AI Steering Committee if there is one and the leadership team.
This step focuses on that review, and how to be successful.
This is the last step in The Business of AI Roadmap process, but hopefully not the end of your AI Roadmap strategy. In this step, you review what you learned across the roadmap, and the reviews and document your Business of AI Roadmap process in the future.
Course Description
Artificial Intelligence is transforming every industry—but without a clear roadmap, many organizations struggle to turn potential into measurable results. This course introduces The Business of AI Roadmap, a practical framework designed to help leaders, managers, and practitioners align AI with real business value.
You’ll learn how to identify and prioritize AI use cases, assess readiness across people, data, applications, and infrastructure, and integrate AI security and governance into your broader business strategy. Through real-world examples and case studies, you’ll see how companies are applying AI successfully—and where projects often go wrong.
Whether your organization is just beginning its AI journey or already experimenting with AI solutions, this course will give you the tools to build a strategy that adapts to evolving technologies and business needs. By focusing on business goals rather than hype, you’ll be equipped to unlock innovation, measure ROI, and ensure your AI initiatives are sustainable over time.
What you’ll learn
By the end of this course, students will be able to:
Understand the Business of AI Roadmap: Explain the purpose, structure, and phases of the roadmap, and how it supports aligning AI with organizational strategy.
Importance of Aligning AI and Business Strategies: Understand the importance of aligning AI and Business Strategy for AI Success.
Identify and Prioritize AI Use Cases: Evaluate potential AI opportunities based on business goals, feasibility, and ROI considerations.
Assess Readiness Across Dimensions: Analyze organizational culture, data, applications, and infrastructure readiness for AI adoption.
Integrate Security and Governance: Describe the role of AI security and governance, and how they align with broader cybersecurity and organizational policies.
Evaluate ROI and Business Impact: Distinguish between tangible and intangible benefits, and apply methods for measuring the business value of AI initiatives.
Adapt and Iterate AI Strategy: Demonstrate how to update and refine the AI roadmap as technology, business priorities, and the ecosystem evolve.
Leverage Activities to Develop Practical Skills: Leverage activities for each module to learn, and document a business centric AI Strategy.