Introduction to Social Media Marketing

An Overview of How Social Media Marketing Works on Facebook for Someone Looking to Offer It as a Service

Created bySusan Mwenda-Mulongoti

Last updated 1/2022

English

English [Auto],

What you'll learn

A brief overview of how Social Media Marketing works
How to get started with zero budget
Persona profile optimization for Social Media Marketing
Getting started with offering Social Media Marketing as a Service

Course content

1 section • 8 lectures • 1h 5m total length

Introduction to Social Media Marketing8:24
Discover what social media marketing is, why it matters for businesses, and how online channels compare to traditional ones to attract customers and boost sales.
Lesson 1 - The Challenge and the Opportunity5:00
The lecture outlines challenge of divided consumer attention and presents social media marketing as an international opportunity to deliver results with strategy, paid ads, content creation, visuals, and community management.
Lesson 26:18
Develop a social media marketing strategy aligned with business objectives, covering content creation, paid advertising, community management, public relations, and automation and integration.
Lesson 3 - Getting Customers For Your Social Media Marketing Skills9:50
Learn strategies to attract clients for your social media marketing services, from free-trial ads and decision-maker networking to irresistible offers and education that demonstrates results.
Lesson 4 - Choosing the Right Clients Avoiding the Wrong Ones9:54
Identify ideal social media marketing clients by evaluating quick results, repeat buyers, and high lifetime value, and avoid ones with long sales cycles, tight budgets, or poor fit.
Lesson 5 - Starting With Zero Budget7:06
Identify your target audience, join relevant groups, and share valuable content to attract clients on a zero budget, while optimizing your profile with a business page link.
Lesson 6 - Social Media Page Management Checklist11:47
Define the main role of your social media page within your business goals, and use content pillars, a brand voice, and posting frequency to drive engagement and awareness.
Lesson 7 - Beginner Tips7:20
Learn to embrace challenges, while mastering page management, content creation, community management, and lead generation ads, and keep learning to stay ahead in social media marketing.

Requirements

Ideal for complete beginners

Description

Are you a complete beginner who wants to know what Social Media Marketing is all about?
Are you a traditional marketer who wants to explore the world of Social Media?
Are you a business executive trying to use Social Media to connect with more customers and improve your sales?

Then this course is for you.

Platform focus: Facebook

What this course is:

An overview of how Social Media Marketing works. I created this course for someone interested in offering Social Media Marketing as a service. The lessons are based on my personal experience in starting and running a Social Media Marketing Services.

Introduction:

Lesson 1: The Challenge and the Opportunity

Here, we take a brief look at the opportunity that online marketing, and social media marketing in particular presents.

Lesson 2: What does Social Media Marketing Involve

An overview of how it works.

Lesson 3: Getting Customers For Your Social Media Marketing Skills

Planning to offer Social Media Marketing as a service? Learn simple ways to get customers for your work.

Lesson 4: choosing the right clients avoiding the wrong ones

Clients are not created equal. How can you make sure you pick the least problematic clients?

Lesson 5: Starting with zero budget.

How can you get started with no money on social media?

Lesson 6: Social Media Page Management Checklist

A checklist that will help you ensure that you are covering all areas of Social Media Marketing.

Lesson 7: Beginner Tips

Some general tips for beginners.

Who this course is for:

Complete beginners
Beginners Thinking of offering Social Media Marketing as a Service