Introduction to Social Media Marketing
3.9 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
17 students enrolled

Introduction to Social Media Marketing

Let's #dodigitalbetter by learning the basics of social media marketing
New
3.9 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
17 students enrolled
Created by Megs Hollis
Last updated 5/2020
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Social Media Marketing
Requirements
  • Be curious about social media marketing and keen to go from zero to hero!
Description

Welcome to my Introduction to Social Media Marketing course! This course is for you if you want to:

  • Understand the basic functionality of social media networks

  • Understand how to develop and execute a social media strategy

  • Understand the difference between organic social media and paid social media (and how basic paid media works!)

  • Learn about helpful resources and tools which will inspire you and help you #dodigitalbetter

I can't wait to hear what you think of my first Udemy course and I'm so glad to have you onboard.

Who this course is for:
  • Beginner social media marketers
Course content
Expand 10 lectures 56:30
+ Introduction
10 lectures 56:30

Welcome to my Introduction to Social Media Marketing course! This course is for you if you want to:

  • Understand the basic functionality of social media networks

  • Understand how to develop and execute a social media strategy

  • Understand the difference between organic social media and paid social media (and how basic paid media works!)

  • Learn about helpful resources and tools which will inspire you and help you #dodigitalbetter

I can't wait to hear what you think of my first Udemy course and I'm so glad to have you onboard so that we can #dodigitalbetter.

Preview 04:31

Facebook and Instagram are absolute powerhouses in their own rights - let's chat about how you can leverage them to get the most out for your personal brand or business.

Preview 11:07

Let's chat about how you can take flight on Twitter and put your best foot forward on LinkedIn.

Preview 13:35

This lecture explains three easy ways in which you can conduct a social media audit! This can help when doing a competitor analysis and working out how you can improve.

Preview 03:45

A lot of people ask me how to develop a social media strategy and to be honest with you, it's not that difficult when you work through my step by step process. Let's do it together.

Preview 05:11

Executing your social media strategy is easy when you have a plan in place. In this module, we talk about practical ways to approach rolling out your content across all the various platforms.

Let's execute that social media strategy!
02:36

It's important to know what is working and what is not, so that you don't waste any time on social media which isn't working hard for you and your business.

Measurement & Optimization - How to know what's working and what's not
03:11

Paid media can be so confusing but it doesn't need to be! Let's unpack it a bit more so that it doesn't seem like a daunting task when you set any paid ads up for your business.

Paid Media Options made easy
06:50

In this module we speak about all the tools I find most helpful when it comes to social media marketing. They are objective and tried and tested, so take it from me - these make your life so much easier. I also answer frequently asked questions which may crop up for you.

My holy grail toolkit & answering all your FAQ's
04:49

Thank you so much for joining me for my first Udemy course - please let me know if I should create more and if you have any questions. If you are interested in TikTok and YouTube (which were not covered in this course), please check out my YouTube links listed down below.

Thank you for joining me!
00:55