Introduction to Salesforce Pardot Lightning App (PLA)
4.0 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,532 students enrolled

Introduction to Salesforce Pardot Lightning App (PLA)

Beginner to Intermediate level introduction to Salesforce Pardot - (Lightning App version 2019)
4.0 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,532 students enrolled
Created by JP COURSES
Last updated 10/2019
English
Current price: $11.99 Original price: $19.99 Discount: 40% off
3 days left at this price!
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This course includes
  • 2.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App (PLA)
  • I explain what Pardot is used for, and how it can help you in your job as a Salesforce Marketing agent
  • Section 1: Pardot Overview; Section 2: Pardot Interface/Navigation; Section 3: Lead Generation; Section 4: Analytics & Reporting; Section 5: Other
  • I show you how to create Pardot Forms and Landing Pages, including custom form fields
  • After successfully completing this course you should be ready to start using the Salesforce Pardot Lightning App and setup and run simple marketing campaigns
Requirements
  • It will help if you already have access to Salesforce Pardot Lightning App, but not compulsory.
  • You should have a basic understanding of sales funnels & CRM software
  • Interest in marketing and/or sales
Description

Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App(PLA) - 2019


Salesforce Pardot is a B2B Marketing Automation software, and forms part of the Salesforce family.

Salesforce is the world's #1 CRM software/platform.


Whether you're a student, agent, team lead or manager, you will learn what Pardot is used for, and how it can help you create and manage effective marketing campaigns for your company in the marketing or sales department.

From creating Pardot forms & custom fields and landing pages for your marketing campaign, to capturing landing page visitor email addresses and nurturing them from leads to prospects that you eventually hand over to the sales team, to automation, analytics & reporting, etc.


After successfully completing this course you should be able to/ready to start using the Salesforce Pardot Lightning App to setup, execute and manage simple marketing campaigns.


Section 1: Pardot Overview;

Section 2: Pardot Interface/Navigation;

Section 3: Lead Generation;

Section 4: Analytics & Reporting;

Section 5: Other

Who this course is for:
  • People who are interested in applying for jobs where they will use Salesforce and especially Pardot Lightning App
  • People who are interested to learn more about Salesforce Pardot (and Pardot Lightning App)
  • Employees who use Salesforce and are new to Pardot Lightning App
  • Anyone who wants to learn more about Salesforce, and especially the marketing campaign & lead generation & automation app: Pardot Lightning App
  • Marketing students who want to learn how to use Salesforce's Pardot to generate leads and nurture them into prospects who turn into customers/clients.
  • Anyone interested to learn B2B marketing automation software(PLA) from the world's top CRM software, Salesforce.
  • Anyone interested to learn about the latest version of Salesforce Pardot, Pardot Lightning App(PLA)
  • Anyone who wants to leverage Salesforce's excellent B2B marketing automation software to turn leads into customers
  • For anyone who wants to get a job in Salesforce Pardot
  • Definitely for marketers and marketing students, and probably of interest to sales people too
Course content
Expand all 16 lectures 02:31:21
+ Pardot Lightning App Navigation Overview
7 lectures 53:25
Pardot Lightning App - Navigation & Dashboard
06:19
Pardot Lightning App - Prospects & Visitors
11:30
Pardot Lightning App - Campaigns
08:53
Pardot Lightning App - Automations
07:58
Pardot Lightning App - Pardot Email
03:10
Pardot Lightning App - Content (Marketing Assets)
09:33
Pardot Lightning App - Pardot Reports
06:02
+ Lead Generation
5 lectures 59:42
Pardot Lightning App - Lead Generation
13:48
Pardot Lightning App - Forms
13:07
Pardot Lightning App - Form Fields
11:38
Pardot Lightning App - Landing Pages
08:53
Pardot Lightning App - Lead Qualification
12:16
+ Analytics & Reporting
1 lecture 15:50
Pardot Lightning App - Analytics & Reporting
15:50
+ Other & Closing comments
1 lecture 07:05
Pardot Lightning App - Other & Closing comments
07:05