Introduction to Sales
What you'll learn
- distinguish between the roles of marketing and sales
- match the key competencies to how they contribute to success in sales
- recognize the effects recent sales trends have had on the buyer-seller relationship
- recognize the differences between organizational and consumer buying
- recognize the benefits of understanding consumer buying behavior
- match stages of the sales cycle to examples
Requirements
- no special requirements to be fulfilled as this is an introductory course
Description
The Introduction to Sales course builds on the important role that the sales function plays and describes how marketing and sales relate to each other.
It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.
The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.
Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.
After completing this course, you will be able to:
- distinguish between the roles of marketing and sales,
- match the key competencies to how they contribute to success in sales, and
- recognize the effects recent sales trends have had on the buyer-seller relationship.
You will also be able to:
- recognize the differences between organizational and consumer buying,
- recognize the benefits of understanding consumer buying behavior, and
- use the stages of the sales cycle.
You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.
Thank you and see you in the course!
Who this course is for:
- all who want to gain knowledge in basic sales techniques
- and anyone who wants to develop or refine their existing sales skills
Instructor
![Sorin Dumitrascu](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 32,556 Reviews
- 288,278 Students
- 151 Courses
Sorin Dumitrascu is a man with many talents and a passion for helping others grow and develop. He has been involved in the development and delivery of courses on management, computer literacy, human resources, career development, and more for over 15 years.
Sorin is also a certified trainer and project manager, with a master's degree in International Relations and Policy Making as well as a bachelor's degree in Law and Public Administration. He has coordinated projects in the areas of rule of law, regional development, and human resources for over a decade.
Sorin has an extensive background in civil service, private sector and NGO work. He has more than 15 years of managerial experience in justice, corrections, internal affairs, training, project management and consultancy within the private sector and NGO.
Additionally, he is certified as an ICDL tester and trainer for United Nations Peacekeeping Missions and holds a professional degree in public management.