What you'll learn
- Introduction to the world of Retailing
- Definitions of retailing and retailer
- How do retailers add value?
- The role of retailers in supply chain
- Vertical and Horizontal Integration
- Difference in the retail structure in different countries
- Social and Economic Significance of retailing
- Opportunities in Retailing
- Strategic vs Tactical Decisions
- Retail Strategy
- Variables in Retail Strategy
- Ethical Situations for a Retail Manager
- Misconceptions about Careers in Retailing
- Why you should consider retailing
Requirements
- No prerequisites
Description
"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."
However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed.
So, if you want to become one of the richest persons, this course may be the first step you need.
You will learn some of the following topics in this course:
Introduction to the world of retailing
Definition(s) of retailing along with examples
How do retailers add value?
The role of retailers in the supply chain
Various forms of integration: Vertical integration and Horizontal integration
How significant is retailing?
Its role in economic and social prosperity
What types of opportunities are available for you in retail?
The types of decisions you need to make as a retailer.
Ethics in retail and some common misconception in retailing.
Enrol in the course and learn about retailing.
Who this course is for:
- Business Administration Students
- Business enthusiasts
- BBA students
- MBA students
- Marketing academics
- Marketing Professional
Instructor
I have a PhD in Business Administration and currently working as an Associate Professor. Prior to that, I did my MBA after being graduated Cum Laude with a Bachelor’s degree and being declared the best student of the year. During my PhD. I was offered Rector’s Scholarship due to my research capabilities, high CGPA, and active participation in university-related endeavours. I am acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. My well-developed communication and presentation skills won me, the teacher of the year award, many times.
I am a highly motivated person with experience in teaching, training, and research. I have published articles in reputable journals and presented at conferences both locally and internationally. I have designed and taught various courses to students of different levels, including; executive, postgraduate, and undergraduate. Students consider me one of their favourite teachers, which is evident from my above 90% of students' ratings.