Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Introduction to Retailing
Rating: 4.8 out of 5(259 ratings)
1,100 students
Last updated 5/2026
English

What you'll learn

  • Introduction to the world of Retailing
  • Definitions of retailing and retailer
  • How do retailers add value?
  • The role of retailers in supply chain
  • Vertical and Horizontal Integration
  • Difference in the retail structure in different countries
  • Social and Economic Significance of retailing
  • Opportunities in Retailing
  • Strategic vs Tactical Decisions
  • Retail Strategy
  • Variables in Retail Strategy
  • Ethical Situations for a Retail Manager
  • Misconceptions about Careers in Retailing
  • Why you should consider retailing

Course content

9 sections27 lectures1h 14m total length
  • Introduction to the Course1:09
  • Introduction to the World of Retailing4:01
  • What is Retailing?5:35
  • Examples of Retailers3:40

    Retailers such as Amazon, Tesco, Home Depot, and Office Depot serve both consumers and businesses; some act as wholesalers in a wholesaler-retailer model.

Requirements

  • No prerequisites

Description

"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."

However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed.

So, if you want to become one of the richest persons, this course may be the first step you need.

You will learn some of the following topics in this course:

  • Introduction to the world of retailing

  • Definition(s) of retailing along with examples

  • How do retailers add value?

  • The role of retailers in the supply chain

  • Various forms of integration: Vertical integration and Horizontal integration

  • How significant is retailing?

  • Its role in economic and social prosperity

  • What types of opportunities are available for you in retail?

  • The types of decisions you need to make as a retailer.

  • Ethics in retail and some common misconception in retailing.

Enrol in the course and learn about retailing.


Who this course is for:

  • Business Administration Students
  • Business enthusiasts
  • BBA students
  • MBA students
  • Marketing academics
  • Marketing Professional