What you'll learn
- Introduction to the world of Retailing
- Definitions of retailing and retailer
- How do retailers add value?
- The role of retailers in supply chain
- Vertical and Horizontal Integration
- Difference in the retail structure in different countries
- Social and Economic Significance of retailing
- Opportunities in Retailing
- Strategic vs Tactical Decisions
- Retail Strategy
- Variables in Retail Strategy
- Ethical Situations for a Retail Manager
- Misconceptions about Careers in Retailing
- Why you should consider retailing
Requirements
- No prerequisites
Description
"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."
However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed.
So, if you want to become one of the richest persons, this course may be the first step you need.
You will learn some of the following topics in this course:
Introduction to the world of retailing
Definition(s) of retailing along with examples
How do retailers add value?
The role of retailers in the supply chain
Various forms of integration: Vertical integration and Horizontal integration
How significant is retailing?
Its role in economic and social prosperity
What types of opportunities are available for you in retail?
The types of decisions you need to make as a retailer.
Ethics in retail and some common misconception in retailing.
Enrol in the course and learn about retailing.
Who this course is for:
- Business Administration Students
- Business enthusiasts
- BBA students
- MBA students
- Marketing academics
- Marketing Professional
Instructor
I hold a PhD in Business Administration and currently serve as an Associate Professor. Prior to this, I earned an MBA following a Bachelor's degree where I graduated Cum Laude and was honored as the best student of the year. During my doctoral studies, I was awarded the prestigious Rector’s Scholarship in recognition of my research acumen, high academic performance, and active engagement in university activities. Known for my resourcefulness, adaptability, and capacity to manage large student cohorts, I've garnered multiple accolades, including several Teacher of the Year awards, for my exceptional communication and presentation skills.
With a strong passion for teaching, training, and research, I have contributed significantly to academia. My work has been published in reputable journals, and I've presented at numerous conferences both locally and internationally. I have designed and delivered a diverse range of courses catering to executive, postgraduate, and undergraduate students. Appreciated by students for my teaching style and commitment, I consistently receive ratings above 90% in student evaluations, reflecting their high regard for my instruction.