Introduction to Paid Ads Online (PPC)

With 86% of customers using the internet to find local businesses, you may be wondering how you can reach new people through using PPC (also known as paid media or pay-per-click).

PPC is effectively advertising online using paid-for ads. It can be an incredibly useful way to get more people to the website who are likely to purchase or get in touch about the products or services you provide.

Some of the advantages of using PPC include; only paying when someone clicks on your ad, reaching people at the right time, beating competitors to the top spots and more.

But what is the best way to do it?

In this course, Alix discusses what paid media (PPC) platforms are available, some of the advantages/disadvantages of each with examples of scenarios in which they will be useful.

The platforms addressed include; Google Ads (AdWords), Bing Ads (Microsoft Ads), Facebook Ads, Twitter Ads and LinkedIn Ads.

This course is perfect for anyone who is currently weighing up the options for paid marketing and wondering what platforms, if any, they should think about using. There is no use of jargon and this is designed to talk you through the paid media options in real terms that everyone can understand.

This course has been delivered live previously and had great feedback which is why Alix has decided to deliver it as a course you can watch online any time.

Sign up today to learn about your options.