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Introduction to Paid Ads Online (PPC)
Rating: 4.2 out of 5(116 ratings)
1,791 students

Introduction to Paid Ads Online (PPC)

Understand more about your paid marketing options and which ones might work for you
Created byAlix Charles
Last updated 3/2021
English
English [Auto],

What you'll learn

  • An intro to pay-per-click ads

Course content

1 section • 7 lectures • 1h 3m total length

  • Let's start at the very beginning...2:03

    Discover the essentials of digital marketing and pay-per-click advertising, including Google ads, Microsoft ads, Facebook, Twitter, and LinkedIn, with fast, measurable results for small businesses.

  • Google Ads: An overview7:24

    Learn how Google Ads appear at the top of search results and how to set up campaigns with budgets, bids, keywords, and ad copy, including shopping and YouTube ads.

  • Microsoft Ads: An Overview3:32

    Explore Microsoft Ads (Bing) as a cost-effective alternative to Google Ads with easy setup and Google import. Compare features, audience differences, and the option to run both to optimize spend.

  • Facebook Ads: An overview10:07

    Discover how to use Facebook ads for precise audience targeting and bidding, craft image, video, carousel, and shopping ads with Business Manager, and employ remarketing to boost brand awareness.

  • Twitter Ads: An overview33:01

    Explore paid ads across Google Ads, Microsoft Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads; learn PPC basics, targeting, budgeting, keywords, ad copy, measurement, and ongoing testing for better leads.

  • LinkedIn Ads: An overview2:51

    Set up LinkedIn ads by selecting targeting, ad content, and budget, including message ads, to reach a professional audience with options like company, size, schools, and seniority.

  • Paid Media: Top Tips4:05

    Identify your perfect audience and craft compelling, error-free ads that show what's in it for them. Set realistic goals, measure progress, and continuously test platforms and copy.

Requirements

  • None

Description

With 86% of customers using the internet to find local businesses, you may be wondering how you can reach new people through using PPC (also known as paid media or pay-per-click).

PPC is effectively advertising online using paid-for ads. It can be an incredibly useful way to get more people to the website who are likely to purchase or get in touch about the products or services you provide.

Some of the advantages of using PPC include; only paying when someone clicks on your ad, reaching people at the right time, beating competitors to the top spots and more.

But what is the best way to do it?

In this course, Alix discusses what paid media (PPC) platforms are available, some of the advantages/disadvantages of each with examples of scenarios in which they will be useful.

The platforms addressed include; Google Ads (AdWords), Bing Ads (Microsoft Ads), Facebook Ads, Twitter Ads and LinkedIn Ads.

This course is perfect for anyone who is currently weighing up the options for paid marketing and wondering what platforms, if any, they should think about using. There is no use of jargon and this is designed to talk you through the paid media options in real terms that everyone can understand.

This course has been delivered live previously and had great feedback which is why Alix has decided to deliver it as a course you can watch online any time.

Sign up today to learn about your options.

Who this course is for:

  • Business owners, startups, new businesses, marketing executives, marketing and sales people

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