Introduction to Paid Ads Online (PPC)

Understand more about your paid marketing options and which ones might work for you
Rating: 4.2 out of 5 (2 ratings)
195 students
English [Auto]
An intro to pay-per-click ads


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With 86% of customers using the internet to find local businesses, you may be wondering how you can reach new people through using PPC (also known as paid media or pay-per-click).

PPC is effectively advertising online using paid-for ads. It can be an incredibly useful way to get more people to the website who are likely to purchase or get in touch about the products or services you provide.

Some of the advantages of using PPC include; only paying when someone clicks on your ad, reaching people at the right time, beating competitors to the top spots and more.

But what is the best way to do it?

In this course, Alix discusses what paid media (PPC) platforms are available, some of the advantages/disadvantages of each with examples of scenarios in which they will be useful.

The platforms addressed include; Google Ads (AdWords), Bing Ads (Microsoft Ads), Facebook Ads, Twitter Ads and LinkedIn Ads.

This course is perfect for anyone who is currently weighing up the options for paid marketing and wondering what platforms, if any, they should think about using. There is no use of jargon and this is designed to talk you through the paid media options in real terms that everyone can understand.

This course has been delivered live previously and had great feedback which is why Alix has decided to deliver it as a course you can watch online any time.

Sign up today to learn about your options.

Who this course is for:

  • Business owners, startups, new businesses, marketing executives, marketing and sales people

Course content

1 section7 lectures1h 3m total length
  • Let's start at the very beginning...
  • Google Ads: An overview
  • Microsoft Ads: An Overview
  • Facebook Ads: An overview
  • Twitter Ads: An overview
  • LinkedIn Ads: An overview
  • Paid Media: Top Tips


Digital Marketing Consultant & Trainer
Alix Charles
  • 4.3 Instructor Rating
  • 5 Reviews
  • 206 Students
  • 4 Courses

I am a digital marketing specialist, passionate about helping businesses to succeed. With over 10 years of experience, I have worked in-house, as a freelancer, for some of the top marketing agencies in Wales as well as having set up my own marketing business, Alix Digital.

As a business, we specialise in Pay-Per-Click, Search Engine Optimisation, Content and more. If it helps drive relevant traffic online and helps companies of any size smash their business goals, we love it!

My skills, in particular, include PPC (pay-per-click), SEO (search engine optimisation) and Google Analytics. I like to do the work to help businesses get what they need from these platforms, but I'm even more passionate about training people to help them bring these digital marketing skills in house.