MOOCs, The Business Case

Learn the ins and outs of MOOCs and the business case for building them
Rating: 4.5 out of 5 (179 ratings)
4,506 students
MOOCs, The Business Case
Rating: 4.5 out of 5 (179 ratings)
4,506 students
Describe the various types of MOOCs and their origins
Outline the business case for building MOOCs for a company
Compare the various educational and business models used by a range of MOOC platform providers
Use a product funnel model to categorise a company’s range of educational courses
Describe three different eDesigns for MOOCs


  • No requirements


What are MOOCs? I am sure a lot of you have heard the name but where did they come from? Why have they caught the public's imagination so much in the last few years? How do they fit into the online education sphere? What are some ways training providers could use MOOCs to help them meet their business goals in the Singapore Adult Education and Training Market?

Join us on this intro course where we will explore these questions and more. This course has a particular relevance for both trainers and providers in Singapore. We are going to take a look at some of the business cases for building a MOOCs along with online courses and answer that question as to why your organisation might want to consider doing this. We will try to answer that question "How will my organisation get our money back?"

In addition, we are going to look at some real world examples of organisations and training companies that have built and profited from building these types of courses and are who are finding that online education can be very successful and profitable.

It will take about 120 mins to complete and comprises of a mixture of short videos, downloadable PDF notes.

There are no course requiremnemtns other that in interest in online education.

Who this course is for:

  • Anyone with an interest in educational development.

Course content

9 sections • 24 lectures • 1h 15m total length
  • Watch Video - Are there Business Opportunities in Online Courses and MOOCs?
  • Watch Video - What is a MOOC? Part 1
  • Complete Exercise.1 PDF
    1 page
  • Watch Video - What is a MOOC? Part 2
  • Download PDF - List of MOOC Providers
    3 pages
  • Watch Video - MOOCs - The Business Case
  • Download PDF - MOOCs - The Business Case
    1 page


IAL (Institute for Adult Learning) Singapore
  • 3.7 Instructor Rating
  • 313 Reviews
  • 9,435 Students
  • 4 Courses

Funded by the Singaporean Government, through SkillsFuture Singapore (SSG), IAL works closely with adult educators, business leaders, human resource developers and policy makers to transform the Continuing Education and Training (CET) sector.

By raising capabilities, catalysing innovation, and leading research in workforce learning, IAL facilitates the development of an effective, innovative and responsive CET sector that is able to meet the needs of industries and the workforce.