Introduction to Modern Marketing Analytics - 2022
What you'll learn
- Install Oribi on Your Website
- Create Magic and Custom Event
- Track Performance with UTMs
- Create Funnels and Explore Your Visitors' Journey
- Analyze Channel Performance and Traffic Sources
- Generate Insights with Correlations
- Understand Marketing Attribution
- Create and Customize Performance Reports
- Understand Discrepancies Between Oribi and Google Analytics
- Oribi Analytics Account (7-Day Free Trial) | No Credit Card Required
- No coding experience needed
- Basic understanding of digital marketing
UPDATE: Oribi has recently been acquired by LinkedIn and the tool is no longer available to the public. As such, this course is a theoretical introduction to marketing analytics, as the students would not be able to use the tool in real-time.
Getting lost in endless piles of data? Wondering where your visitors are coming from? Looking for a way to turn your data into action?
Well... this might be just the course for you!
Welcome to Introduction to Modern Marketing Analytics with Oribi, your comprehensive guide to using marketing analytics in the data-abundant world of today. In this course, you will become familiar with what marketing analytics are, how they can be measured effectively, and the implications they can have on your business's success. Taught through the medium of Oribi, a modern marketing analytics tool, this course includes industry-sourced examples and hands-on exercises that will help you optimize and strategize your marketing efforts for maximum impact!
In this course, you'll learn how to:
Implement the Oribi tracking code on your website without the need for a developer.
Create magic events (from scratch and via the catalog) to track specific business KPIs.
Distinguish between an account and an ecosystem.
Identify and analyze correlations between different website events.
Build and use UTMs to track your campaign performance.
Create funnels and explore your visitor journeys.
Analyze your channels and learn what’s leading to the most/least conversions.
Attribute and pinpoint what marketing channel sequence leads to a conversion.
Create stunning reports in a matter of minutes.
Connect email addresses to match journeys to your top prospects.
Use Oribi’s smart filters to look into journeys of specific segments.
Integrate Facebook Ads, Google Analytics, and MailChimp into your Oribi account.
And much, much more!
What is Oribi?
You might be thinking, marketing analytics sounds great… but what exactly is Oribi? Analyzing your marketing efforts without software can be draining and anything but efficient, exactly what marketing efforts are against! Oribi is a marketing analytics tool that helps you analyze and optimize all of your marketing efforts, all in one place. From eCommerce purchases to website micro-conversions, Oribi can assist you in identifying when someone visits, leaves, interacts with, or makes a purchase from your site, and most importantly, why. In short, Oribi can help you turn endless data and reports into optimized, easy-to-understand solutions so you can take actionable steps for your business growth.
Who this course is for:
- Agency Owners
- Business Leaders
- Web and Marketing Analysts
- Analytical Leads and Consultants
- Digital Marketers
Hey there! I'm Lachezar Arabadzhiev and for the past five years, I have helped companies harness the power of data, visual storytelling, and education in a variety of ways to drive business growth and innovation. I began my career as a digital marketer at Microsoft but soon transitioned to the audience and analytics world, where I had the opportunity to work with major brands including Air Canada, RBC, Walmart, Kimberly-Clark, StackAdapt, LinkedIn, Mazda, and HSBC.
Throughout all that time, I always loved teaching and developing learning programs for my fellow colleagues and friends. That passion materialized in early 2021 in the form of a brand new company that I was luckily enough to start.
I am currently the Founder and CEO of SkildLabs, where I help companies and individuals build better learning experiences through the power of education and technology. With SkildLabs, I believe we have the ability to empower students globally and create more interactive learning experiences. How? By combining the learning tools already available and a better method for organizing learning experiences.
What about Google Data Studio?
I have been working with the Google Data Studio beta since early 2017 and have built a wide variety of visualisations and automation flows. From performance-based dashboards with joined GMP sources (GA360, CM and DV360) to audience-driven segmented views with log-level data. In addition, I am a Display and Video 360 (DV360) expert having ran the audience strategy, inventory selection and programmatic optimisation experiments for the programmatic media buying at Royal Bank of Canada (RBC).
I am also a Certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.
With the rapid switch to virtual workspaces and community meeting places, we’ve watched organizations of all sizes struggle to appropriately and effectively marshal their online learning resources and present them in a comprehensive, easy-to-use format.
SkildLabs aims to solve that problem by providing consulting and implementation that lets organizations build their business using the power of education. Whether the goal is upskilling employees, creating a community around courses, or building a micro-academy to explain the intricacies of a product or service, SkildLabs will take your online learning objectives and ideas and turn them into reality, and the best part is we will be there every step of the way.