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Introduction to Mixpanel
Rating: 3.4 out of 5(135 ratings)
1,271 students

Introduction to Mixpanel

Learn the basics of the Mixpanel platform so you can answer questions on user engagement, retention, and feature usage.
Created byJustin Butlion
Last updated 6/2025
English

What you'll learn

  • The basics of Mixpanel, a popular web-analytics tool
  • How event-tracking works
  • How to answer product analytics questions using event data

Course content

4 sections • 10 lectures • 33m total length

  • Introduction2:06
  • What is Mixpanel?1:36

    In my first lecture in this course I'm going to answer the question, what is Mixpanel? The answer will help put the rest of this course in perspective.

  • What is event-based data?2:48

    In this video I will cover the basics of event data, including why this topic is relevant to this course.

    After watching the video make sure to check out the assignment below.

  • How is event data sent to Mixpanel?0:15
  • Test your understanding of event data

Requirements

  • No course requirements or prerequisites.

Description

Mixpanel is a popular product analytics solution used by analysts and product managers around the world.

In this short but informative course you will learn the basics of the Mixpanel platform.

In this course I cover the following topics:

  • What is Mixpanel?

  • What is event data?

  • How much will Mixpanel cost your business?

  • How to navigate in Mixpanel

  • I do a deep dive into 3 Mixpanel reports

  • Test your knowledge of event data

Let's get started!

Why you should learn from me?

I have over 6 years of experience working with Mixpanel both as an entrepreneur and Director of Analytics at a large hi-tech company.

I was responsible for implementing Mixpanel at my previous company and training analysts and product managers on how to best use Mixpanel.

I've written extensively about event data, product analytics and tools like Mixpanel on my site, ProjectBI.

This is my second Udemy course for analysts. My first course has over 3,000 students.

Enjoy the course.

Who this course is for:

  • Online marketers
  • Product managers
  • Data and business analysts
  • Online business owners

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