Introduction to Marketing

Created by The Storyboard Initiative
Free tutorial
Rating: 4.5 out of 5 (87 ratings)
8,909 students
1hr 41min of on-demand video
English [Auto]

Digital Marketing
Consumer Marketing


  • None, beginners welcome!


The Storyboard Initiative presents our Introduction to Marketing course, an introductory course that focuses on the basics and essentials of marketing. We cover a wide range of topics relating to marketing, from the marketing mix to color theory, go into the essentials and format of a marketing plan, and cover topics related to digital marketing in the modern world.

Who this course is for:

  • Beginners to business/marketing interested in the marketing field.


Computer Science and Business Specialist
Vayun Shyam
  • 4.2 Instructor Rating
  • 1,239 Reviews
  • 41,105 Students
  • 9 Courses

My name is Vayun Shyam, an entrepreneur with fascination for various markets around the world and their influence on culture. Growing up in the San Francisco Bay Area, the world’s hub of technological development, I have grown a deep  passion for building applications and ML/AI models around customer feedback and product reviews. I have been working with object-oriented languages for past 3+ years, including Java, Python, C++, Ruby, and more. I am a current member of DECA, and I have experience competing and placing in the marketing and entrepreneurship clusters. Moreover, I was fortunate to gain some real-life business experience through designing and publishing my own apps and pursuing nonprofit endeavors.

DECA Member (Marketing & Hospitality Specialist)
Rohan Karra
  • 4.3 Instructor Rating
  • 1,059 Reviews
  • 36,357 Students
  • 7 Courses

Hello. My name is Rohan Karra and I am a current DECA member at American High School. I have competed and placed in DECA events from multiple clusters at multiple levels. I have also had real-world experience with business myself from dropshipping to investing. These experiences have helped my write this amazing course, and we hope that The Storyboard Initiative can prepare you for DECA and as well, give you a thorough introduction to business as a whole.

Karan Patel
  • 4.5 Instructor Rating
  • 87 Reviews
  • 8,909 Students
  • 1 Course

Hello everyone! My name is Karan Patel and I am currently a student and DECA member at American High School.  Through DECA I have gained extensive knowledge on the topic of marketing. Outside of this I also have real-world experience in dropshipping as well as investing in the stock market.

Samarth Bala
  • 4.5 Instructor Rating
  • 87 Reviews
  • 8,909 Students
  • 1 Course

Hello! My name is Samarth Bala, and I am a student of marketing, being engrossed in the field for two years now. I have taken multiple classes on business and marketing, and have competed in both DECA and FBLA events. I have many accolades in both organizations, placing across clusters and winning numerous awards. I hope this course allows you to further understand the intricacies of marketing and the strategies companies utilize.

Instructor at TSI .
Sahil Aggarwal
  • 4.5 Instructor Rating
  • 87 Reviews
  • 8,909 Students
  • 1 Course

I helped create the marketing course for The Storyboard Initiative. I am a 16-year old student at American High School and am interested in Business and Finance. I currently in 11th grade and some of my interests include game design, editing videos, marketing, and I am also very interested in volunteering.

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