What you'll learn
- Understand the origins of luxury and its meaning and definition
- Engage in a conversation about Luxury and fashion brands as well as Haute Couture
- Get familiar with the big names of luxury and fashion and their inventions
- Master the specificity of branding within fashion and couture
- Apply the key marketing concepts of emblematic Luxury houses to your Brand
Requirements
- Interest and curiosity for luxury and fashion
- Computer with internet access
- Goal to work in the Luxury fashion industry or launch your own brand
Description
Luxury Marketing 101 is the ideal first interaction with the Luxury and fashion industry. Understanding the roots of Luxury and how it is now linked to a prosperous business field is key.
Luxury Marketing 101 course will guide you through the prestigious codes of Luxury, the typology of Luxury perceptions and the birth of the only business sector that is not affected by any economical crisis.
There are many names to describe Luxury but only one experience. The world of Luxury is in the midst of a renaissance. Sophisticated and thought-provoking, it seeks to re-evaluate tradition, challenge old assumptions and reimagine the future.
And what about marketing? Some will say true Luxury Houses don't use marketing. What is the most powerful marketing strategies had been created to create this highly desired field that is Luxury? All of this is explained for you in this course.
Few companies have truly embodied Luxury and made the name synonymous with high quality. How did they do it? How marketing influenced their success? Chanel, Lanvin, Poiret, in this course, we will reveal their success recipes and their transformation into iconic Brands and empires.
With Luxury Marketing 101 course, your goals are:
- To engage proficiently in the conversation about Luxury Brands and the Luxury fashion industry
- To learn about the luxury field and get inspired for your own career in marketing
- Get familiar with the big names and their success stories and get inspired for your own Brand
Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.
Who this course is for:
- Those that want to start their own premium or luxury brand
- Those looking to start a career in luxury/marketing/premium fields without prior knowledge
- Marketing students and graduates looking to advance their knowledge
- Students in fashion design / design industries who wish to learn more about luxury
- Marketing specialists
Instructor
![Audrey Kabla](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 223 Reviews
- 656 Students
- 13 Courses
With nearly 20 years of experience in the Luxury and Fashion industry, Audrey Kabla advices brands, entrepreneurs and train managers all over the world. Her knowledge and savoir-faire in communication, marketing strategies and branding have led her to lead 2 agencies and create successfully many concepts in the past 12 years.
Audrey Kabla is a renown Brand specialist and a published author in France. Her first book, Marque & Luxe published by Les Editions Kawa is a top seller in its field and has been acclaimed by the most prestigious French business media (Strategies, CB News, Management, Relations Client, Le Journal du Luxe etc.).
About her references: >50 companies (Gucci, Christian Dior, Hilton, Beneteau, Timex Group, Orange, Lilly Pulitzer, Timex), about 30 major business schools and universities (La Sorbonne Paris, MBA ESG, Galileo, Sup de Pub, ESMOD, Sup de Luxe, University Paris Dauphine, New York University, The Fashion Institute of Technology, Brooklyn College, Chapman University, Sichuan Agricultural University, Rotterdam University of Applied Sciences, Bangalore University) and more than 70 collaborations (Opera Garnier, Who's Next, Tranoi, Baselworld, Le Meurice, Royal Monceau, Fondation Louis Vuitton, Cartier, Le Grand Palais, Musée YSL).
Audrey Kabla trained close to 10,000 persons over the world at the end of 2022. She is also renown for her Brand Bible method.
Audrey led the Club Luxe of Adetem the first and official French marketing association (launch May 26th of 1954) and is currently a jury for the prestigious Stevie Awards, Globee Awards and a member of the Harvard Leaders Excellence Club.