What you'll learn

Understand the origins of luxury and its meaning and definition
Engage in a conversation about Luxury and fashion brands as well as Haute Couture
Get familiar with the big names of luxury and fashion and their inventions
Master the specificity of branding within fashion and couture
Apply the key marketing concepts of emblematic Luxury houses to your Brand

Course content

4 sections • 7 lectures • 1h 40m total length

Before You Start0:41
Pre-Opening5:52

Introduction0:18
This course introduces you to the Luxury industry, helping you understand how Luxury brands affect our behavior with specific strategies.
About Audrey3:48
With nearly 20 years of experience in the Luxury Fashion industry, Audrey Kabla is an entrepreneur, a consultant, a public speaker, a professor and a published author. She collaborated with over 50 Brands (Gucci, Christian Dior, Hilton, Beneteau, Timex Group etc.) and 30 schools and universities (Sup de Pub, INSEEC, MBA Esg, La Sorbonne Paris, NYU, The FIT, Shichuan Agricultural University etc.).
She trained over 7000 persons over the world the traditional way. She is also renown for her Brand Bible methods for Consulting missions on Brand creation, rejuvenation, elevation, diversification, legitimacy and awareness growth.
Audrey led the Club Luxe of Adetem the first and official French marketing association for several years and is currently a jury for the prestigious Stevie Awards. With the Introduction to Luxury course, she democratised all her marketing knowledge making it available for the new generations of entrepreneurs, leaders and marketers willing to successfully create, grow and sustain Luxury and fashion brands.

The Origins of Luxury39:36
This module will give you all of the information you need to know about the origins of Luxury and its meaning before getting into the field.
Branding in Luxury - Focus on Haute Couture50:10
This course is the next step, after the introduction to luxury, diving deeper into the Haute Couture world. You'll learn everything about the pioneers of the Haute Couture in the world.

Thank You0:23
Congratulations and thank you very much for taking this course! You can now achieve your goals with success in the world of Luxury. As you completed the course, you will now receive your LMA certification.
To do so, please write us an email at the following e-mail address, dayrose.collective@gmail.com mentioning: the name of the course followed, your first and last name and the current date.
You will receive your LMA Certificate of Achievement within a few days from sending us an e-mail. If you enjoyed this course, which we hope, we would love for you to leave a rating and a comment on the platform.
You can also discover Audrey Kabla's other course modules, all of which are taught in the Luxury Master's and MBA programs in France.
Thank you for your trust,
Audrey Kabla

Requirements

Interest and curiosity for luxury and fashion
Computer with internet access
Goal to work in the Luxury fashion industry or launch your own brand

Description

Luxury Marketing 101 is the ideal first interaction with the Luxury and fashion industry. Understanding the roots of Luxury and how it is now linked to a prosperous business field is key.

Luxury Marketing 101 course will guide you through the prestigious codes of Luxury, the typology of Luxury perceptions and the birth of the only business sector that is not affected by any economical crisis.

There are many names to describe Luxury but only one experience. The world of Luxury is in the midst of a renaissance. Sophisticated and thought-provoking, it seeks to re-evaluate tradition, challenge old assumptions and reimagine the future.

And what about marketing? Some will say true Luxury Houses don't use marketing. What is the most powerful marketing strategies had been created to create this highly desired field that is Luxury? All of this is explained for you in this course.

Few companies have truly embodied Luxury and made the name synonymous with high quality. How did they do it? How marketing influenced their success? Chanel, Lanvin, Poiret, in this course, we will reveal their success recipes and their transformation into iconic Brands and empires.

With Luxury Marketing 101 course, your goals are:

- To engage proficiently in the conversation about Luxury Brands and the Luxury fashion industry

- To learn about the luxury field and get inspired for your own career in marketing

- Get familiar with the big names and their success stories and get inspired for your own Brand

Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.

Who this course is for:

Those that want to start their own premium or luxury brand
Those looking to start a career in luxury/marketing/premium fields without prior knowledge
Marketing students and graduates looking to advance their knowledge
Students in fashion design / design industries who wish to learn more about luxury
Marketing specialists

What you'll learn

Explore related topics

Course content

Undefined2 lectures • 7min

Introduction2 lectures • 4min

Introduction to Luxury2 lectures • 1hr 30min

Thank You1 lecture • 1min

Requirements

Description

Who this course is for: