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30-Day Money-Back Guarantee
Marketing Digital Marketing Influencer Marketing

Introduction to Influencer Marketing

An overview of influencer marketing for brands, entrepreneurs and influencers who want to maximise this media channel
Rating: 4.3 out of 54.3 (66 ratings)
173 students
Created by Murray Legg
Last updated 1/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Be fluent in the fundamentals of Influencer Marketing
  • Be able to formulate an effective influencer marketing strategy and roll out plan
  • Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales
  • Understand how Influencer Marketing fits into a digital media strategy
  • Know the influencer archetypes and where best to use them
  • Appreciate the model of Shared Value between brands, audiences and influencers
  • Compile campaign targeting for a specific audience, media channel and budget

Requirements

  • Have a basic understanding of social media marketing. Just your curiosity to become an influencer marketing specialist is required!

Description

The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running and reporting on a successful campaign.

By completing this course, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent.

The course is composed of five chapters, where we will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money.

This course is designed for digital marketers, aspiring entrepreneurs and influencers alike, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility and online sales.

Who this course is for:

  • Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success.
  • Influencers who want to become proficient and professional at working with brands and agencies

Course content

8 sections • 15 lectures • 1h 41m total length

  • Preview01:59

  • Preview08:18

  • Chapter 2: Influencer Archetypes
    05:41
  • Chapter 2: Campaign objectives
    09:06

  • Chapter 3: Audience Attributes
    08:44
  • Chapter 3: Channel Selection
    06:24
  • Chapter 3: Budget
    06:10

  • Chapter 4: Influencer Marketing Use Cases - Growing Awareness
    03:10
  • Chapter 4: Market Research and E-Commerce
    12:49
  • Chapter 4: Influencer Marketing Use Cases - Event Marketing
    03:31
  • Chapter 4: Influencer Marketing Use Cases - Advocacy and B2B
    09:17

  • Chapter 5: Building an Influencer Marketing strategy - Objectives
    07:45
  • Chapter 5: Building an Influencer Marketing strategy - Framework & Compensation
    10:23
  • Chapter 5: Building an Influencer Marketing strategy - Compliance and Reporting
    07:00

  • Course quiz
    5 questions

  • Preview00:54

Instructor

Murray Legg
Technology entrepreneur. Co-Founder of Webfluential.com
Murray Legg
  • 4.3 Instructor Rating
  • 66 Reviews
  • 173 Students
  • 1 Course

Engineering Ph.D; VC funded Entrepreneur; TEDx presenter; Ironman finisher.

Murray has experience across digital platform design, investment banking, biomedical engineering and corporate finance focusing on China, India and the Middle East.

He is the cofounder of Webfluential, a global influencer marketing platform linking influencers with brands. He has a passion for machine learning and data science and enjoys seeing the world grow through the promise of new technology.

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