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Introduction to Heritage Tourism
Rating: 4.8 out of 5(8 ratings)
506 students

Introduction to Heritage Tourism

A Critical Exploration of Cultural Heritage, Tourism Development, and Management
Created byTaman Belajar, Bina Nusantara University
Last updated 5/2025
English

What you'll learn

  • Assess heritage tourism development from social and management perspectives, exploring key concepts like authenticity and globalization.
  • Understand and assess sustainable development principles in heritage tourism, including conservation and long-term destination viability.
  • Develop marketing strategies for heritage tourism, focusing on visitor demand, cultural experiences, and attraction promotion.
  • Apply principles of planning and management in heritage tourism, focusing on visitor management and socio-economic impacts.

Course content

4 sections • 11 lectures • 1h 11m total length

  • Overview2:30

    Explore heritage tourism concepts from social sciences and management, examining authenticity, commodification, globalization, and heritage interpretation, while applying sustainable development and marketing strategies across ten modules.

Requirements

  • No special conditions required

Description

This course offers a comprehensive critical examination and systematic evaluation of the dynamics of heritage and tourism development from both social sciences and management perspectives. It integrates both global and local perspectives in theorizing and managing heritage tourism. While focusing on reviewing and analyzing key academic concepts and debates, including authenticity, commodification, globalization, and heritage interpretation, the course also discusses and evaluates topical issues, such as sustainable development and marketing strategies. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies.

The contents of the course include:

  1. Cultural Heritage and Tourism

  2. Consumption of Culture: Heritage Demand and Experiences

  3. The Heritage Supply: Attractions and Services

  4. Spatial Perspectives and Heritage Resources

  5. Looking for Something Real: Heritage, Tourism and Elusive Authenticity

  6. Protecting the Past for Today: Heritage Conservation and Tourism

  7. Telling the Story: Interpreting the Past for Visitors

  8. Planning Principles, Sustainability and Cultural Heritage Destinations

  9. Marketing the Past for Today

  10. Raising Revenue and Managing Visitors

This course can complement the Introduction to Heritage Interpretation course, particularly to enrich the Telling the Story: Interpreting the Pasts for Visitors, to increase the experience of heritage tourists.

Who this course is for:

  • The materials in this course will be beneficial to educators (teachers and lecturers), tour guides, hobbyists, students, naturalists, and many others, or anyone who simply wants to learn basic knowledge of heritage interpretation.

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