


Overview of what Foursquare is and what this course is about.
An indepth look at the Foursquare Smartphone app. This will give us a good idea of how people use the app as a fun way to share their locations while at the same time find new things in the area, such as our businesses.
Overview and look at Foursquare.Com.
A look at a Foursquare venue page and it's features.
Foursquare offers really nice metrics you can see immediatly about the traffic coming to your location. Lists is also a powerful tool as you are able to create lists specific to certain topics or categories.
How to claim a page on Foursquare or set one up if your business is not yet listed.
It is important to setup your Foursquare page completely and with relevant information. After your page is set up, you should create a campaign targeted to creating new customers or engaging current ones.
Closing thoughts...
Foursquare is a platform that allows it's users to checkin to places to earn points, badges and offers from businesses. A business can take advantage of this powerful platform to encourage new customers to stop in or engage with current customers to bring them in more often.
In this course we look at the fundamentals of Foursquare, the Foursquare app, setting up and claiming a venue page and running campaigns. After this course, you should know all you need to know about using Foursquare to grow your business.