Film Production & Marketing Introduction
3.8 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10 students enrolled

Film Production & Marketing Introduction

all you need to know about the industry and how to market your projects
3.8 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10 students enrolled
Created by Carolina Duarte
Last updated 12/2019
English
English [Auto-generated]
Price: $34.99
30-Day Money-Back Guarantee
This course includes
  • 44 mins on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Fundamentals of Indie Film Marketing
  • State of the industry, insights and analysis
  • Its main problems, needs and what to do to solve them
  • Market trends
  • Production systems and the ideal model for indie films
  • Digital Marketing, Content Marketing and Lean Thinking
  • And why these areas are so important to identify and create an effective Film Marketing Strategy
Requirements
  • Pen and paper to take notes
  • Open mind to learn new resources
Description

Taught by expert and lecturer Carolina Duarte, this course will give you an accurate introduction to indie film marketing.

Starting with an insightful overview of the independent film industry, it will take you through what an ideal production system looks like and why digital marketing, content marketing and lean thinking are so important to an effective film marketing strategy.

Plus, you will learn about how marketing and audience development can help you create profitable projects in the independent sector.

Who this course is for:
  • Experienced filmmakers and festival producers interested to learn more about the topic
  • Film Students who need to understand how film marketing works
  • Film lovers who want to learn how the industry works
  • New and up-coming film and festival professionals
Course content
Expand all 11 lectures 43:39
+ Geting started
2 lectures 02:54

Know the syllabus that this course covers and the specific skills you'll gain by attending it.

NOTE: This course is built as a step by step, it is important that you follow the lectures sequentially and take your time to write down and learn the tools and strategies before continuing to the next lecture. Watch and re-watch the lectures as many times as needed and leave your comments if you have any questions - I will get back to you as soon as possible.

Also, feel free to start a conversation with fellow students, let's all build a learning community together.

So grab a pen and paper, and let's start!

Preview 01:38

Listen to Carolina explaining her experience and degrees in order to understand why she put together this course.

Preview 01:16
+ The Independent Film Industry
4 lectures 14:29

The main issues that need to be addressed in the independent film industry are explained here, introducing the course's aims.

Preview 01:25

An overview with exclusive data and insights about the state of the industry, from development to exhibition stage.

Preview 07:37

What the industry and its professionals need to consider in order to address the problems mentioned before and create a sustainable career and profitable films and festivals.

What the industry needs
02:46

What are production systems and what is the ideal model for the independent film. Plus, what are the areas you need to focus on learning.

Production systems and the ideal method
02:41
+ Digital, Content and Film Marketing
3 lectures 18:23

What is marketing and digital marketing - a lecture about its importance, advantages and why it is so relevant to film.

Digital Marketing
09:20

The definition of content marketing and why it is so important and more adequate than any type of marketing to film.

Content Marketing
05:23

The course leads us to what Film Marketing involves and how the supply chain works in the industry.

Film Marketing
03:40
+ Lean Thinking and Entrepreneurship
1 lecture 06:08

Understand the principles of lean and how can you apply it to film in order to increase your productivity and reduce the waste of time and money any production process implies.

Lean Filmmaking
06:08
+ Know More
1 lecture 01:45

An overview of what you've learned through this course and how you can keep learning about audience development to create successful films and festivals from now on.

BONUS LECTURE
01:45