
Outline of what to expect in this course.
Introduction to Facebook Pages
Part 1: Setting Up a Facebook Page
Overview of a Facebook Page
Facebook Page Builder Intro
Facebook Page setup
Customizing your Facebook page.
Customizing your Facebook page.
Posting content to your Facebook page.
Posting photos and video to your Facebook page.
Posting links to content to your Facebook page.
Tagging people and other pages.
Using Hashtags in Facebook.
Inviting friends to view your Facebook page.
Changing Facebook Page settings
Facebook Page Insights
Facebook Page Message Center.
Facebook Page Apps and Tabs.
Facebook Page Reviews.
Facebook Pages vs. Groups.
Advertising your page or website with Facebook Ads.
Part 2: Managing your Facebook Page
Facebook Page posting best practices.
Facebook page posting photos best practices.
Facebook page posting video best practices.
Case Study: Small HD 2014
Case Study: Buzzfeed
Case Study: TripAdvisor
Case Study: Chubbies
In this SmallHD case study, a Facebook page giveaway boosts likes, comments, and engagement through a product giveaway, customer email outreach, and refunds for existing buyers.
Closing. Thanks for viewing this course.
Hill Media Group shows how to build and manage a Facebook presence for businesses, offering setup, management, and consulting to craft relevant, engaging content through testing.
A question came across regarding the way Facebook scales and crops images. This bonus video describes how to create a square cropped image to fit nicely into the default profile photo space on your Facebook page.
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As Facebook changes, the course is updated. Check back often for updated course videos.
Learn how to create a Facebook Page for your business or organization. This course is great for those who have a Facebook business Page and have had a hard time figuring out how to engage people through it and for those who are brand new to Facebook and need to know where to begin.
We will start at the beginning by creating a new Facebook business page and walk through the process of editing that page, adding content, posting updates, inviting friends, growing our audience, creating deals, ads, and much more.
At the end of this course, you will learn how to create a Facebook business page from scratch. I will do my best to visit this course and respond to questions in a timely manner. I will also do my best to post updates from time to time to keep this course content fresh.