Introduction to Digital Marketing

Learn how to blend digital marketing components with a sales funnel, from awareness, through interest and decision, to action, using social media, SEO, paid ads, landing pages, and post-purchase strategies.

Form a strategy by performing internal audits to set goals and objectives, identify customer outcomes and buyer’s persona, and measure success, then use external audits to tailor content to audience.

Perform external audits by analyzing your competition with free tools such as similar Web.com, Facebook ads library, and Semrush to uncover traffic, SEO, and audience interests.

Set and allocate a traffic budget with a profit objective by balancing organic and paid costs, applying profit per unit and conversion rate to determine traffic cost and roi.

Learn how to create an seo-friendly, mobile-responsive website with fast load times and optimized landing pages that boost conversions using A/B testing, heat maps, and analytics.

Explore the fourth pillar of online business success: search engine optimization, including on-page, off-page, and technical search engine optimization, with consistent brand usernames across social channels, site speed, and sitemaps.

Discover how to set clear campaign objectives, allocate budgets for paid ads on Google and Facebook, and analyze results using cost per click and impressions to grow sales.

Learn how social media marketing is the backbone of digital marketing, and how email and influencer marketing build subscriber lists to drive awareness, desire, and sales through funnels.

Link the sales funnel with digital marketing components to guide users through seven foundational steps and plan, then execute a strong digital marketing strategy.