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Introduction to Digital Marketing
Rating: 4.4 out of 5(33 ratings)
1,583 students
Last updated 4/2023
English

What you'll learn

  • What is Digital Funnel & its relation with digital components?
  • Business Strategy - Internal & External Audit
  • How to calculate traffic cost with profit objective
  • How to integrate sales funnel with digital components?

Course content

1 section9 lectures47m total length
  • Introduction7:49
  • Business Strategy - How to do Internal Audit2:44

    Form a strategy by performing internal audits to set goals and objectives, identify customer outcomes and buyer’s persona, and measure success, then use external audits to tailor content to audience.

  • Business Strategy - How to do external audit8:32
  • Budget - How to calculate traffic cost with profit objective3:20
  • Optimized Landing Pages - 3rd Success Factor of Online Business10:35

    Learn how to create an seo-friendly, mobile-responsive website with fast load times and optimized landing pages that boost conversions using A/B testing, heat maps, and analytics.

  • SEO - 4th Pillar of Online Business Success3:47
  • Success Ladder 5 - The power of paid ads in Online Buisness3:31
  • Social Media, Email & Influencer as Business Success Pillar4:37
  • Intergrate Sales Funnel with Digital Marketing Components2:17

Requirements

  • No prior knowledge. Need a laptop & internet connection.

Description

  • This course is designed for any new business owner or student who wants to have a complete beginners guide to Digital Marketing.

  • The course is created for anyone; who is eager to learn about Digital Marketing & Business Strategies.

  • The course is created with an aim to assist new business owners to get the right path.


In this course you will lern the following:

  1. What is Digital Funnel & its relation with digital components?

  2. Business Strategy - How to do Internal Audit

  3. Business Strategy - How to do external audit

  4. Budget - How to calculate traffic cost with profit objective

  5. Optimized Landing Pages - 3rd Success Factor of Online Business

  6. SEO - 4th Pillar of Online Business Success

  7. Success Ladder 5 - The power of paid ads in Online Buisness

  8. Social Media, Email & Influencer as Business Success Pillar

  9. Intergrate Sales Funnel with Digital Marketing Components


Learning Outcomes of this Course:

  • What is Digital Funnel & its relation with digital components?

  • Business Strategy - Internal & External Audit

  • How to calculate traffic cost with profit objective

  • How to integrate sales funnel with digital components?


Who should Enroll to this course:

  • Beginners who wants to learn Digital Marketing

  • New Business Owners who are seeking Digital Marketing Roadmap


Looking to see you on the student panel:)



Who this course is for:

  • Beginners who wants to learn Digital Marketing
  • New Business Owners who are seeking Digital Marketing Roadmap