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BusinessOther BusinessBusiness Fundamentals

Introduction to Business

Get a full introductory college business course taught by a former CEO.
Rating: 4.5 out of 54.5 (102 ratings)
531 students
Created by Daniel McCarty
Published 5/2012
English
English [Auto]

What you'll learn

  • Goal: At the end of this course, students will be able to understand and discuss as aspects of business at a college introductory level.
  • Objectives: Students will be able to see the bigger picture of business, understand the potential fields of study and focus their future studies on the areas of business that interest them the most.

Requirements

  • Text books is recommended but not required. (See first free lecture)

Description

This is a complete college course, the same one you would take in a University.  This course covers an introduction to the world of business and all its disciplines.  Dan McCarty is an MBA graduate from the prestigious Haas School of business at the University of California in Berkeley.  He worked is way from entry level to President/CEO of billion dollar businesses, having run such well know brands as Del Monte, Hain Health Foods, Brawny, Quited Northern, Crystal Sugar, Dixie Cups and Plates, Underwood Meats and more.  

Entering business can be confusing, as there are several sub-specialties.  To name a few:  marketing, management, accounting, operations, economics, entrepreneurship, finance, human resource, etc.   What this course does is give you an overview of all the important business functions.  It gives you a well-rounded perspective to approach your business goals and also helps you decide where you might want to specialize.

Who this course is for:

  • Entry level college students of anyone interested in business and our economic system.

Instructor

Daniel McCarty
Ex-CEO offers Marketing Course for small and large business
Daniel McCarty
  • 4.6 Instructor Rating
  • 403 Reviews
  • 3,029 Students
  • 5 Courses

Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.

Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies.  Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more. 

Dan has also taught college level marketing for the last ten years and has recently retired as Professor Emeritus.   

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