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Business Other Business Business Fundamentals

Introduction to Business

Get a full introductory college business course taught by a former CEO.
Rating: 4.5 out of 54.5 (62 ratings)
363 students
Created by Daniel McCarty
Published 5/2012
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Goal: At the end of this course, students will be able to understand and discuss as aspects of business at a college introductory level.
  • Objectives: Students will be able to see the bigger picture of business, understand the potential fields of study and focus their future studies on the areas of business that interest them the most.

Requirements

  • Text books is recommended but not required. (See first free lecture)

Description

This is a complete college course, the same one you would take in a University.  This course covers an introduction to the world of business and all its disciplines.  Dan McCarty is an MBA graduate from the prestigious Haas School of business at the University of California in Berkeley.  He worked is way from entry level to President/CEO of billion dollar businesses, having run such well know brands as Del Monte, Hain Health Foods, Brawny, Quited Northern, Crystal Sugar, Dixie Cups and Plates, Underwood Meats and more.  

Entering business can be confusing, as there are several sub-specialties.  To name a few:  marketing, management, accounting, operations, economics, entrepreneurship, finance, human resource, etc.   What this course does is give you an overview of all the important business functions.  It gives you a well-rounded perspective to approach your business goals and also helps you decide where you might want to specialize.

Who this course is for:

  • Entry level college students of anyone interested in business and our economic system.

Course content

2 sections • 38 lectures • 6h 31m total length

  • Preview01:56
  • Preview09:41
  • Princ Of Bus #2 Economic Terms
    11:00
  • Princ Of Bus #2A Supply And Demand
    11:14
  • Princ Of Bus #2B Capitalism
    11:29
  • Princ Of Bus #2D Circular Flow Model
    05:27
  • Princ Of Bus #2E Debt And Deficits
    12:56
  • Princ Of Bus #3 Global Environment
    08:36
  • Princ Of Bus #3A Thinking Globally
    08:17
  • Princ Of Bus #3B Free Trade
    11:05
  • Princ Of Bus #4 Ethics And Social Responsibility
    07:08
  • Princ Of Bus #5 Forming A Business
    17:08
  • Princ Of Bus #6 Entrepreneurship
    10:34
  • Princ Of Bus #7 Management
    12:04
  • Princ Of Bus #8 Organization
    15:08
  • Princ Of Bus #9 Operations
    07:25
  • Princ Of Bus #9A Operations Tools
    04:35
  • Princ Of Bus #10 Motivation
    11:11
  • Princ Of Bus #11 Human Resources
    13:42
  • Princ Of Bus #12 Employee Management Issues
    14:09
  • Princ Of Bus #13 Marketing
    10:28
  • Princ Of Bus #14 Pricing
    07:33
  • Princ Of Bus #15 Distribution
    14:02
  • Princ Of Bus #15 Products
    15:21
  • Princ Of Bus #16 Promotion
    14:22
  • Princ Of Bus #17 Accounting
    13:29
  • Princ Of Bus #17A Accounting II
    15:53
  • Princ Of Bus #18 Finance
    12:14
  • Princ Of Bus #18 A Leverage
    07:25
  • Princ Of Bus #19 Intro To Stocks
    09:39
  • Princ Of Bus #19A Bonds
    10:47
  • Princ Of Bus #19B Investing Alternatives
    06:50
  • Princ Of Bus #19C Stocks And Bond II
    05:31
  • Princ Of Bus #20 Banking System
    14:04
  • Princ Of Bus #20A Federal Reserve
    09:18
  • Princ Of Bus #20B What Backs Our Money
    09:48
  • Principleof Business Operationsplanning #23
    09:39

  • UDEMY QUIZZES PRINCIPLES OF BUSINESS
    13.8 kB

Instructor

Daniel McCarty
Ex-CEO offers Marketing Course for small and large business
Daniel McCarty
  • 4.5 Instructor Rating
  • 332 Reviews
  • 1,733 Students
  • 5 Courses

Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.

Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies.  Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more. 

Dan has also taught college level marketing for the last ten years and has recently retired as Professor Emeritus.   

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