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Business Planning and Forecasting
Rating: 4.0 out of 5(54 ratings)
1,058 students

Business Planning and Forecasting

Learn about business planning & forecasting quantitative techniques and process best practices from the experts
Last updated 10/2021
English

What you'll learn

  • Understand the basic principles of planning & forecasting
  • Have an overarching understanding of various forecasting techniques
  • Understand the key components of the forecasting process and their respective contributions.

Course content

11 sections145 lectures11h 26m total length
  • Introduction6:06

    This lecture introduces the two most frequently misunderstood terms in this subject - plan and forecast and briefly presents the contents of the course that are to follow

  • Need for planning and forecasting4:15

    This lecture explains why planning and forecasting are necessary functions and shows the two steps in business forecasting - creating a baseline forecast and correcting it where required. It also explains the roles each function plays in order to bridge the gap.

  • How does an Organization bridge the gap between Plan & forecast3:19

    This lecture explains the components in a typical business set up - from a supply chain function. It also shows the various components in a business hierarchy, and the different levels at which planning and forecasting are carried out.

  • Steps in Business forecasting5:04

    This lecture introduces the various techniques used for forecasting - qualitative and quantitative and takes a deeper look at time series methods

  • 4 Ws of forecasting3:26

    Identify and answer the four ws (what should be forecasted, who, why, and when) for forecasting across the sales cycle and product hierarchy, guiding planning and forecasting accuracy.

  • What should be forecasted?14:32

    Explore what to forecast in a supply chain, from plant stock transfers and primary sales to distributor and retail sell-through, and why data availability shapes forecast accuracy.

  • A typical business setup5:03

    Identify how master data links each SKU to a product family, category, and line item, using MacBook examples to explain forecasting at the appropriate level for planning and replenishment.

  • Who is it forecasted for & why?2:38

    Identify who each forecast serves across sales, marketing, finance, production, and distribution, and explain how their distinct needs shape forecast accuracy and timing.

  • When is the forecasted needed2:51

    Map end-to-end lead times from distributor to store and from supplier to warehouse, then set forecast horizons with required accuracy and procurement timing to prevent stockouts.

  • Time lag in forecasting3:32

    Explain forecast lag and accuracy across horizons from one month to six months. Highlight how fashion and auto demand longer term forecasts due to procurement and production lead times.

  • How the forecasting process works2:14

    Collect information, clean and understand data, apply forecasting models to generate a statistical forecast, then publish the forecast, wait for market events, measure error, learn, and iterate monthly or weekly.

  • Forecasting Method8:09

    Forecasting should stay simple to inform decisions about market trends, while balancing qualitative and quantitative methods—from time series and regression to machine learning—without a single best method.

  • B2B Forecast2:52

    Explore how B2B CRM funnels differ from IT sales, emphasizing multi-touch prospecting and iterative interactions. Use stage probabilities, 75 percent onward, and negotiation milestones to forecast units and manage risk.

  • Introduction to Business Planning and Forecasting Recap

Requirements

  • Students will need a desire to learn about planning processes and techniques
  • A basic understanding of statistics would be an asset

Description


This is a comprehensive business planning and forecasting course that covers both qualitative and quantitative aspects such as the planning process and forecasting techniques.

The course has been designed by industry professionals with global work experience. The course will help you apply the learning in real business situations. The design is less academic and more business oriented.

This course is suitable for planning professionals looking to sharpen their skills as well as students and others who aspire to become business planning professionals. 

This course aims to help the aspiring business planner better understand the role's functional requirements and the current demand planner better use advanced forecasting software. This course tackles demand planning from a business point of view and subsequently does not cover the mathematical derivations of the models involved.

This course has been designed for a planning professional working as a part of the business functions like supply chain, finance or sales & marketing. The purpose of the course is to equip the planner with the basic principles of planning and business understanding of the quantitative techniques and their use.

The course does not delve upon the mathematical derivations of the forecasting models or statistical computations of various coefficients and parameters. It is expected that the business planner would be using a planning software that assist in such derivations and computations.    

If you are interested in deep dive forecasting statistics then this course may not be a best fit for you. However, if you are a business professional aiming to ace knowledge on application of techniques then this course is best for you.

Who this course is for:

  • Professionals in planning functions who want to enhance their skill set
  • Students looking to build a career in Business Forecasting
  • Individuals looking to brush up on the basics of the Integrated Planning Function