Introduction to Business Ownership

Evaluate liability, taxes, ownership, and transferability when choosing business forms. Compare non separated forms (sole proprietorship, general partnership) with separated forms (corporations, LLCs) and related agreements and filings.

Marketing drives business success by attracting and retaining customers, shaping your brand, and communicating values through name, story, website, appearance, service, and advertising.

Set a clear marketing goal and craft a campaign around the three pillars: message, market, and media, while identifying your typical customer, competition, pricing strategy, and ongoing budget plan.

Learn to structure business operations and craft a practical plan covering location, facilities, equipment, and responsibilities for sales, marketing, finance, production, bookkeeping, and insurance.