Introduction to Business: Foundations and Practices
What you'll learn
- The Context of Business
- Entrepreneurship and Legal Forms of Business
- Marketing
- Accounting, Finance, and Banking
- Management
Requirements
- no prerequisites
Description
Introduction to Business: Course Overview
This Introduction to Business course provides a comprehensive exploration of key principles, practices, and functions integral to modern business operations. Over eight weeks, students will gain foundational knowledge of business organization, management, marketing, finance accounting, entrepreneurship, and human resources, preparing them for careers in diverse industries or entrepreneurial endeavors.
The course begins with an overview of how businesses operate, including their roles in society and different types of ownership. Students will then delve into management principles, organizational structures, and strategic planning. Marketing fundamentals, such as consumer behavior, branding, and digital marketing, are explored to highlight how businesses connect with their audiences.
Finance and accounting topics introduce essential skills like interpreting financial statements, budgeting, and investment planning. Human resources discussions focus on recruitment, performance management, and fostering workplace diversity. The course also emphasizes the importance of ethics, corporate governance, and social responsibility in building sustainable business practices.
In the later weeks, students will examine entrepreneurship by learning how to develop business plans, secure funding, and manage innovation. Global business topics include international trade, cultural nuances, and global marketing strategies. The course concludes with an exploration of technology’s role in modern businesses, including e-commerce, data analytics, and cybersecurity.
Through real-world examples, case studies, and practical insights, students will develop critical thinking, decision-making, and problem-solving skills needed for success in today’s dynamic business environment. By the end of the course, participants will have a well-rounded understanding of business essentials and their application in real-world contexts.
Who this course is for:
- Aspiring Entrepreneurs – Individuals looking to understand basic business concepts to start or manage their ventures.
- Career Changers – Professionals transitioning into business roles who need foundational knowledge.
- General Learners – Anyone interested in gaining a basic understanding of business operations, ethics, marketing, finance, and management practices.
- Business students
Instructor
- 4.0 Instructor Rating
- 886 Reviews
- 107,026 Students
- 22 Courses
My name is Mohamed Al Ashram. As an author, instructor, and veterinarian, I am deeply passionate about medicine, science, and technology. Reading and writing are not just hobbies for me; they are my true joys. With a medical background and a degree in veterinary medicine, along with postgraduate studies in microbiology, biochemistry, and genetics, I find endless motivation in learning and teaching.
Teaching is not merely a job; it’s a responsibility and a mission. It’s about transferring knowledge and experience to our sons and daughters, our colleagues, and our students. I believe that every lesson learned is a stepping stone toward a brighter future. Through education, we can inspire curiosity, foster innovation, and cultivate the next generation of thinkers and doers. That’s what drives me every day.