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Introduction to Business
Rating: 4.1 out of 5(172 ratings)
7,484 students

Introduction to Business

Created by The Storyboard Initiative
Created byVayun Shyam, Rohan Karra, Arjo Goswami
Last updated 11/2020
English
English [Auto],

What you'll learn

  • Basics of Marketing
  • Basics of Business Administration/Management
  • Basics of Finance
  • Basics of Hospitality and Tourism

Course content

4 sections • 22 lectures • 1h 3m total length

  • Introduction to Marketing0:43

    Explore marketing as more than advertising, encompassing public relations, social media management, distribution channels, and product promotions, and learn how it adapts a business to customer needs and profits.

  • Products5:42

    Explore how to create a product—goods and services—from researching needs and brainstorming solutions to prototyping and implementing a market-ready product, and navigate the five-stage lifecycle from development to decline.

  • Basics of Economics3:25

    Explore the basics of economics, including supply and demand, equilibrium and market clearing price, and how market and mixed systems shape pricing, competition, innovation, and government intervention.

  • Marketing Information4:01

    Discover marketing information, including internal and external purposes, target markets, customer personas, and personalized advertising. Learn to collect unbiased, reliable data and use SWOT insights to assess competition and pricing.

  • Selling & Selling Strategies3:20

    Explore affordable selling strategies, including social media promotions, influencer partnerships, and affiliate programs, and learn how sales forecasts and selling policies guide pricing, returns, warranties, and delivery.

  • SWOT and PEST Analysis5:44

    Apply swot and pest analysis to evaluate internal strengths and weaknesses, external opportunities and threats, and political, economic, environmental, social, and technology factors in a Starbucks case.

  • Channel Management2:13

    Explore channel management and distribution channels, including direct sales, retailers, and wholesalers, and how intermediaries affect producer profits and reach to the final customer.

  • Marketing Notes5:57
  • Marketing Quiz

Requirements

  • There are no prerequisites for this course. Beginners are welcome!

Description

This course is designed to teach anyone new to business with the basic understandings of the four fields of business (marketing, business administration/management, finance, and hospitality & tourism). The four sections of this course each pertain to one of the four area. In total this course has eighteen videos that total nearly an hour of covering some of the specifics of each field. We also have included over fifteen pages of in-depth information about distinct topics pertaining to a certain field. Then, at the end of each section, there is a short, five question quiz that makes sure that students have paid attention to the course content.

Who this course is for:

  • Any beginners eager to start learning about business.
  • Students who are currently DECA members or students who plan on joining DECA in the upcoming years.

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