Business Data Analysis: The Strategic Thinking Masterclass
What you'll learn
- Important! Course focused to business needs and business meaning of analysis, not to usage of analytical software.
- Frame complex business problems and apply powerful strategic frameworks like SWOT and Porter's Five Forces to your analysis
- Grasp the fundamental logic of SQL and data preparation to understand how raw data is transformed into a usable asset.
- Perform powerful Exploratory Data Analysis (EDA) to uncover hidden patterns, trends, and initial insights from any dataset.
- Translate complex data and analytical findings into clear, compelling, and persuasive data stories that drive business action.
- Demystify the core concepts of Machine Learning and AI to confidently identify opportunities for predictive analytics in a business context.
- Analyze and understand how business processes actually work using the principles of data-driven process discovery and mining
- Navigate the critical ethical complexities of data analysis, including bias, privacy, and governance, to ensure your work is responsible and trusted.
- Develop a strategic, analytical mindset focused on asking the right questions and connecting data to tangible business value
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- No prior experience in data analysis, programming, or statistics is required. We start with the fundamental principles.
- A strong curiosity about how businesses work and a desire to make data-driven decisions.
- An open mind, ready to learn strategic frameworks and analytical thinking
Description
Welcome to course: Business Data Analysis: The Strategic Thinking Masterclass
Important! Course focused to business needs and business meaning of analysis, not to usage of analytical software.
Its guideline to what questions you need to focus your efforts during analysis.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 217 countries and has been chosen by more than 800 000 students.
Course Author:
Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated with a Doctorate in Economic Analysis and Business Strategy with a cum laude mention from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, Pedro serves as a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals.
Course Description:
Are you ready to transition from a data technician who runs reports to a trusted strategic advisor who drives decisions?
In a world overflowing with data, the most valuable professionals are not those who can simply operate software, but those who can think critically, ask the right questions, and connect data to high-level business strategy. This is the course designed to teach you that exact skill.
This is not another software tutorial. This is a masterclass in analytical thinking, designed by the MTF Institute and led by Dr. Pedro Nunes, that will fundamentally change the way you see the relationship between data and business success.
In This Course, You Will Go Beyond the Dashboard to Master:
The Strategic Mindset: Learn to frame business problems correctly before you even look at the data, ensuring your analysis is always relevant and impactful.
The Logic of Data: Grasp the core principles of how data is structured and extracted using SQL, allowing you to intelligently query and understand complex datasets.
The Art of Discovery: Master Exploratory Data Analysis (EDA) to find the hidden patterns, anomalies, and initial insights that form the basis of every great analysis.
Persuasive Data Storytelling: Learn to translate complex findings into clear, compelling narratives and visualizations that convince stakeholders and drive action.
The Future of Analytics: Demystify Machine Learning and AI, understanding the core concepts of predictive analytics so you can identify opportunities for innovation.
High-Level Corporate Strategy: Apply your data skills to powerful strategic frameworks like SWOT and Porter's Five Forces to influence major company decisions.
Process Mining: Uncover how your business actually works by analyzing the digital footprints in your data to find and eliminate hidden bottlenecks.
Ethical and Responsible Analysis: Navigate the critical complexities of data bias, privacy, and governance to become a trusted, ethical professional.
A Journey from Foundations to Boardroom-Level Strategy
This course takes you on a logical journey through the mind of a world-class analyst. We begin by laying the Strategic Foundation, teaching you how to think before you analyze. You'll then learn the essential logic of SQL and the critical, real-world skill of Data Wrangling and Preparation.
From there, we dive into the heart of analysis with Exploratory Data Analysis (EDA) and learn how to communicate your findings through the Art of Data Storytelling.
But we don't stop there. We elevate your skills by introducing you to the concepts of Predictive Analytics and Machine Learning, showing you how to look into the future. You will learn to apply all these skills in Domain-Specific Case Studies covering marketing, finance, and operations.
Finally, we take you to the highest level of strategic thinking. You'll learn to power classic Strategy Frameworks with data, understand the crucial role of Data Ethics and Governance, and discover the hidden world of process inefficiencies with Process Mining.
A Focus on Principles, Not Tools
This course is intentionally different. We believe that tools and software change, but the principles of critical thinking, strategic analysis, and effective communication are timeless. While we will cover the concepts behind technologies like SQL and BI platforms, our primary focus is on the frameworks and mental models that will empower you throughout your entire career. This course teaches you how to think, a skill that transcends any single piece of software.
Who Is This Course For?
Aspiring analysts who want to build a strong, foundational understanding of the purpose of analysis.
Current Business or Data Analysts who want to move beyond technical tasks and become more strategic advisors.
Business Managers and Consultants who need to understand how to leverage data for better decision-making.
MBA students and other business professionals who want to develop a data-driven mindset.
Anyone who wants to understand how data truly drives modern business, far beyond the buzzwords and dashboards.
Unlock Your Strategic Potential
If you are ready to become an indispensable analytical thinker who can confidently bridge the gap between raw data and real-world value, this is the course for you.
Enroll today and start your journey to mastering the strategy of business and data analysis!
Who this course is for:
- No special requirements. A course for anyone who wants to build career in management and business
- Aspiring Business Analysts, Data Analysts, or Strategy Analysts who want to build a strong, foundational understanding of the purpose of analysis.
- Current analysts who feel stuck in technical, report-running roles and want to become more strategic, influential advisors to their business.
- Business Managers, Team Leads, and Consultants who need to understand how to leverage data and communicate effectively with analytical teams.
- MBA students and other business professionals looking to develop a robust, data-driven mindset to enhance their decision-making skills.
- Anyone who wants to understand how data truly drives modern business, far beyond the buzzwords and dashboards.
- This course is NOT for students seeking in-depth, practical coding tutorials in specific software like Python, R, or step-by-step guides on how to use BI tools like Tableau or Power BI. Our focus is on the timeless strategic principles that empower you regardless of the tool.
Instructor
- 4.4 Instructor Rating
- 81,379 Reviews
- 840,981 Students
- 271 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages