Introduction To Business Analytics

Name: Introduction To Business Analytics
Rating: 4.3 (26 reviews)

Gain Insight Into Workplace Efficiency, Employee Performance, Advertising ROI And Future Trends For Business Advantage

Created byExpert Academy

Last updated 10/2024

English

What you'll learn

Understand the current roles and applications of business analytics.
Recall concepts of business analytics and its wider importance for professional success.
Spot different types and sources of data, and how to collect them properly.
Visualise data to unlock insightful and meaningful information.
Understand when different visualisation tools are appropriate given the source, type and context of the data provided.
Implement predictive analytics correctly, from method through to validation.
Apply time-series data in a meaningful way to spot trends and patterns.
Gain a stronger appreciation of the future of business analytics, and what each trend may mean for your company.

Course content

3 sections • 7 lectures • 53m total length

Introduction To Business Analytics7:22
In this introductory lecture, you will learn about the fascinating realm of business analytics, a process that holds the key to unlocking valuable insights from data within a professional context. By following this approach, you can uncover hidden trends that might have otherwise gone unnoticed. These insights will empower you to make informed decisions for your business, fostering improvements that enhance your likelihood of success.
Download and complete the Introduction Worksheet.

Importance Of Analytics In Decision Making And Key Terminologies8:22
In Lecture 2, you will uncover the realm of data analytics. We will explore key concepts like Big Data, Data Mining, Machine Learning and Business Intelligence, and highlight their interconnections and practical significance. We will dive into data-driven decision-making, businesses gain innovation, competitiveness, customer insights, process efficiency, risk management and compliance adherence.
Download and complete the Importance Of Analytics Worksheet.
Foundations Of Business Analytics10:32
Here, you will uncover the broader scope of data beyond customer information and delve into the diverse data types crucial for Business Intelligence (BI). By grasping these data types, you'll be well-prepared to collect and analyse data effectively. Additionally, we'll explore the concept of data sources and understand how they play a vital role in generating data for analysis.
Download and complete the Foundations Of Business Analytics Worksheet.
Predictive Analytics8:28
In Lecture 4, you will uncover the essence of predictive analytics, which revolves around using historical and current data to discern patterns and trends for precise future predictions. We will look into how the choice of statistical models hinges on whether your prediction involves categories or continuous values and how evaluating these models is essential.
Download and complete the Predictive Analytics Worksheet.
Time Series Analysis7:54
Here, we will delve into the world of time series data analysis, a powerful method for tracking the evolution of variables over time. You will uncover examples including monitoring stock market trends on an hourly basis, assessing retail profit margins year-on-year, analysing startup sales since product launch and observing predator-prey dynamics over two decades in a conservation context.
Download and complete the Time Series Analysis Worksheet.
Future Trends In Business Analytics8:17
In Lecture 6, you will embark on a journey into the ever-evolving realm of computer science, data and artificial intelligence (AI). With a strong emphasis on staying current with tools and techniques, the lecture underscores the importance of not only mastering present concepts but also cultivating an understanding of the future trajectories of these fields.
Download and complete the Future Trends In Business Analytics Worksheet.

Requirements

No specific requirements.

Description

Are you looking to increase your business’ profits and ROI using cutting-edge analytics tools? Do you want to better understand the basics of data science, and how to implement those techniques in the real world? Would you like to maximise workplace performance, marketing strategy and overall efficiency, but aren't sure where to start? If you answered yes to any of these questions, then this course is for you!

Data is at the heart of every company’s success, so it is essential you know the basic analytical concepts and how to apply them correctly. From predicting forecasting to heat mapping, there are endless ways to make use of data for business performance. Analytics can help drive decision-making, quantify risk and even improve task efficiency. First, however, we need to focus on the fundamentals before we can utilise data’s endless possibilities. Considering that 63% of companies have implemented either artificial intelligence or machine learning to enhance their analytical capabilities, it is key you stay up to date!

Throughout a series of six short video-based lectures, you will learn to navigate the dynamic landscape of business analytics. We will uncover the current roles and applications driving this field, empowering you to grasp its significance for professional triumph. You'll recall vital business analytics concepts through interactive lessons and explore their broader implications. By delving into data visualisation techniques, you'll unlock insightful and meaningful information hidden within data sets. We will guide you to adeptly identify diverse data types and sources, ensuring proficient and ethical data collection methods. You'll develop a keen sense of discernment in selecting appropriate visualisation tools based on data sources, types, and contextual cues. From predictive analytics methods to validation strategies, you'll gain the skills to effectively implement these tools.

Moreover, you'll harness the power of time-series data, deciphering trends and patterns that hold valuable insights. As you progress, you'll cultivate a profound understanding of upcoming trends in business analytics, equipping you to anticipate their impact on your organisation's future. This course paves the way for a transformative journey toward becoming a proficient and forward-thinking business analytics practitioner.

By the end of this course, we are confident you will emerge with a robust skill set in business analytics, equipped to discern, analyse and visualise data effectively, make informed decisions using predictive analytics and possess a clear vision of how to leverage emerging trends for your company's strategic advantage.

So, are you ready to push your business into the future and revolutionise your processes? Enrol now to learn more!

Who this course is for:

Managers who want to gain extra insight into workplace tasks and employee performance.
Business owners who want to take their company to the next level using novel and unique methods.
Professionals hoping to use future analytical trends to stay ahead of the curve.
Individuals in marketing or UX hoping to use customer-based data to improve advertising and product experience.
Business leaders seeking practical skills in business analytics, regardless of their initial understanding.
Professionals looking to take a more technical approach to business, using case studies and useful information to motivate important decisions within their company.

Introduction To Business Analytics

What you'll learn

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Course content

Introduction1 lecture • 7min