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Keep shoppingIntroduction to Association Management Course
12 students
Introduction to Association Management Course
Winner of 2022 Association of the Year, learn leadership and management skills from James Fitzpatrick
Created byJames Fitzpatrick
Last updated 7/2025
English
What you'll learn
- Industry Awareness: Graduates will have an understanding of the landscape of the association management industry, including current trends and challenges.
- Strategic Thinking: Graduates will be able to develop and implement strategic plans for success in their association.
- Value Proposition Development: Graduates will be able to develop effective value propositions for their association's members.
- Volunteer Management: Graduates will have the skills and knowledge to effectively recruit and recognize volunteers, creating a culture of volunteerism
- Board and Team Management: Graduates will understand the importance of a high-functioning board, executive, and staff team, and be able to lead and manage them
- Organizational Culture: Graduates will be able to develop a strong organizational culture, including team effectiveness and conflict management.
- Financial Management: Graduates will have an understanding of financial reporting and analysis, and the ability to balance commercial and member services
- Brand Development: Graduates will be able to drive the brand experience of their association, utilizing technology platforms, creating a strong web experience,
- Effective Communication: Graduates will be able to communicate effectively with stakeholders and members of their association, in order to promote engagement
- Problem-Solving: Graduates will be able to identify and solve problems within their association, utilizing critical thinking and analytical skills.
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Course content
9 sections • 29 lectures • 2h 3m total length
Requirements
- There are no prerequisites and beginners are welcome.
- Some experience in working or volunteering in an association is desirable
- Students must be open minded to explore and unpack content that will transform their association once implemented
Description
This course is designed to equip students with the skills and knowledge required to effectively manage associations. Upon completion of the course, students will have developed attributes such as industry awareness, strategic thinking, value proposition development, volunteer management, board and team management, organizational culture, financial management, brand development, effective communication, and problem-solving.
Throughout the course, students will learn about the association management industry, including current trends and challenges. They will also learn how to develop and implement strategic plans for success in their association. Students will learn how to create effective value propositions for their association's members, and how to effectively recruit and recognize volunteers, creating a culture of volunteerism within their association.
The course will also focus on the importance of a high-functioning board, executive, and staff team, and how to lead and manage them effectively. Students will learn how to develop a strong organizational culture, including team effectiveness and conflict management.
Financial management will be a key component of the course, as students will gain an understanding of financial reporting and analysis, and the ability to balance commercial and member services for long-term sustainability.
In addition, students will learn how to drive the brand experience of their association, utilizing technology platforms, creating a strong web experience, communicating effectively with members and stakeholders, developing business opportunities, and establishing strategic partnerships. Effective communication skills will also be developed to promote engagement and a sense of community within the association.
Finally, students will learn how to identify and solve problems within their association, utilizing critical thinking and analytical skills.
By the end of the course, graduates will have the knowledge and skills required to effectively manage associations and contribute to the long-term success of their association.
Who this course is for:
- Ideally suited for employees and early career managers in an Association
- Suited for volunteers and paid employees