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Introduction - Salesforce Marketing Cloud (Email Studio)
Rating: 4.3 out of 5(1,104 ratings)
15,672 students
Created byHirday Lamba
Last updated 11/2018
English

What you'll learn

  • The main goal of the course is to make you a skilled Marketing Cloud professional —even if you have not worked in a marketing automation platform before.

Course content

1 section • 10 lectures • 50m total length

  • Introduction3:56

    In this chapter, I provide overview of Marketing Cloud, why it is used and various product offerings

  • Content Builder7:03

    In this video you will learn on creating content, using content to create template and then using template to create email

  • Email Send5:25

    In this video you will learn about sender profile, delivery profile and various ways to send emails like Test send, Guided send, Simple send

  • Subscriber - List and Groups5:46

    In this video you will learn what is subscriber, how to import single and bulk subscribers, create list and filtered group of subscribers

  • Profile and Preference Management4:25

    In this video you will learn on creating new profiles attributes, updating preferences to receive certain type of messages (example HTML, SMS) and subscribe/unsubscribe from public list

  • Data Extension5:34

    In this video you will learn how to create data extension, import data into data extension and comparing data extension with list

  • List - Publication and Suppression3:43

    In this video you will learn how to create publication and suppression lists. Select them while sending email using data extension.

  • Measure and Data Filter4:16

    In this video you will learn how to do advance segmentation using Measures and Data Filters.

  • Interactions4:53

    In this video you will learn how to Import data into Marketing cloud along with various email send definitions like User Initiated, Salesforce send and Triggered email

  • Automation Studio and Journey Builder5:25

    Brief demo of Automation Studio and Journey Builder

Requirements

  • All you need is a computer, an Internet connection, an Marketing cloud login and an interest in learning Marketing Cloud.

Description

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform.  The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Email Studio. 

Who this course is for:

  • This course is intended for anyone who has a desire to leverage Marketing Cloud features. The lesson plan covers basic concepts.

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