Introduction - Salesforce Marketing Cloud (Email Studio)

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English
The main goal of the course is to make you a skilled Marketing Cloud professional —even if you have not worked in a marketing automation platform before.

Requirements

  • All you need is a computer, an Internet connection, an Marketing cloud login and an interest in learning Marketing Cloud.

Description

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform.  The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Email Studio. 

Who this course is for:

  • This course is intended for anyone who has a desire to leverage Marketing Cloud features. The lesson plan covers basic concepts.

Course content

1 section10 lectures50m total length
  • Introduction
    03:56
  • Content Builder
    07:03
  • Email Send
    05:25
  • Subscriber - List and Groups
    05:46
  • Profile and Preference Management
    04:25
  • Data Extension
    05:34
  • List - Publication and Suppression
    03:43
  • Measure and Data Filter
    04:16
  • Interactions
    04:53
  • Automation Studio and Journey Builder
    05:25

Instructor

Salesforce Certified Architect
Hirday Lamba
  • 4.5 Instructor Rating
  • 5,493 Reviews
  • 46,291 Students
  • 10 Courses

Hirday works as a consultant to help clients implement, support and manage Salesforce solutions.

Furthermore, he knows that the first step toward achieving success with Salesforce is to clearly understand how to leverage the powerful features that are offered in the platform. His end goal is to educate students to become Salesforce experts through tutorials, tips based on experience, and recommendations that follow best practices.