Introduction - Pardot (Salesforce B2B Marketing Automation)

Learn Pardot for FREE!
Rating: 4.4 out of 5 (176 ratings)
3,365 students
Introduction - Pardot (Salesforce B2B Marketing Automation)
Rating: 4.4 out of 5 (176 ratings)
3,364 students
The main goal of the course is to make you a skilled Pardot professional —even if you have not worked in a marketing automation platform before.

Requirements

  • All you need is a computer, an Internet connection, an Pardot cloud login and an interest in learning Pardot

Description

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Pardot platform.  The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Pardot platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Pardot. 

Who this course is for:

  • This course is intended for anyone who has a desire to leverage Pardot features. The lesson plan covers basic concepts.

Course content

1 section • 15 lectures • 1h 51m total length
  • Introduction
    03:03
  • Pardot - Prospects
    06:57
  • Pardot - Administration
    09:13
  • Pardot - Pardot Campaigns
    08:11
  • Pardot - Pardot Forms (Part 1)
    09:13
  • Pardot - Pardot Forms (Part 2)
    05:35
  • Pardot - Lead Management (Part 1)
    08:00
  • Pardot - Lead Management (Part 2)
    08:45
  • Pardot - Scoring
    09:21
  • Pardot - Email Marketing (Part 1)
    09:40
  • Pardot - Email Marketing (Part 2)
    09:01
  • Pardot - Engagement Studio
    07:07
  • Pardot - Landing Pages
    06:59
  • Pardot - Social Marketing
    05:28
  • Pardot - Salesforce Integration
    05:02

Instructor

Salesforce Certified Architect
Hirday Lamba
  • 4.4 Instructor Rating
  • 3,941 Reviews
  • 33,807 Students
  • 10 Courses

Hirday works as a consultant to help clients implement, support and manage Salesforce solutions.

Furthermore, he knows that the first step toward achieving success with Salesforce is to clearly understand how to leverage the powerful features that are offered in the platform. His end goal is to educate students to become Salesforce experts through tutorials, tips based on experience, and recommendations that follow best practices.