Introduction - Pardot (Salesforce B2B Marketing Automation)

Name: Introduction - Pardot (Salesforce B2B Marketing Automation)
Rating: 4.3 (557 reviews)

Learn Pardot for FREE!

Created byHirday Lamba

Last updated 11/2019

English

What you'll learn

The main goal of the course is to make you a skilled Pardot professional —even if you have not worked in a marketing automation platform before.

Course content

1 section • 15 lectures • 1h 51m total length

Introduction3:03
Pardot - Prospects6:57
In this video, you will learn about visitors, prospects and importing prospects through CSV.
Pardot - Administration9:13
In this video, you will learn about dashboard, custom fields, page actions, users, roles.
Pardot - Pardot Campaigns8:11
In this video, you will learn about Pardot campaigns and differences with Salesforce campaigns
Pardot - Pardot Forms (Part 1)9:13
In this video, you will learn how to create Pardot Forms
Pardot - Pardot Forms (Part 2)5:35
In this video, you will learn how to create Pardot Formhandler
Pardot - Lead Management (Part 1)8:00
In this video, you will learn about Automation Rules, Page Actions.
Pardot - Lead Management (Part 2)8:45
In this video, you will learn about Dynamic Lists, Segmentation rules.
Pardot - Scoring9:21
In this video, you will learn about scoring and profile (grading).
Pardot - Email Marketing (Part 1)9:40
In this video, you will learn about Permission-based marketing, dynamic content, email template
Pardot - Email Marketing (Part 2)9:01
In this video, you will learn about email, text send, testing on different clients.
Pardot - Engagement Studio7:07
In this video, you will learn about Engagement studio.
Pardot - Landing Pages6:59
In this video, you will learn how to create landing pages.
Pardot - Social Marketing5:28
In this video, you will learn how to post social message and custom redirect
Pardot - Salesforce Integration5:02
In this video, you will learn about salesforce connector, sync custom fields.

Requirements

All you need is a computer, an Internet connection, an Pardot cloud login and an interest in learning Pardot

Description

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Pardot platform. The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Pardot platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Pardot.

Who this course is for:

This course is intended for anyone who has a desire to leverage Pardot features. The lesson plan covers basic concepts.