Innovation Management

This course introduces essential methods and tools for innovation management. Starting with basic definitions and the self-image of an innovation manager, further topics such as design thinking, lean startup, innovation processes in large companies (stage gate process) as well as business incubation and think tanks are presented.

“We don't have a problem with digitalization in Germany. We have a huge problem with the further development of business models.”

This quote clearly states the problem with digitalization and innovation. It's about nothing less than companies and providers completely reinventing themselves, developing entirely new business areas and not just automating a few processes or placing a few advertisements on social media.

There are many good ideas, but most of them fail in the implementation phase. In this course, you will learn the basic methods for developing an independent business model from a flash of inspiration. Starting with basic definitions and the self-image of an innovation manager, we will discuss the complete cycle from the initial idea to the functioning business model:

• Basic concepts of innovation management and disruptive innovation

• Entrepreneurship and self-image of the innovation manager

• Methods for describing target groups

• Requirements management / requirements engineering

• Techniques for requirements elicitation

• Design thinking and the Kano model

• Lean startup methods and business model canvas

• Innovation in large companies

• Stage gate process

• Incubators, accelerators and think tanks

• Case studies from the areas of platform business models, robotic process automation and artificial intelligence

Fundamental knowledge of these procedures is essential for startup founders, entrepreneurs, innovators, development and company managers. They represent the systematic framework within which complex innovation projects can take place successfully.

So let's turn your best ideas into reality.

The entire Okosu GmbH wishes you lots of fun and success!