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30-Day Money-Back Guarantee

This course includes:

  • 2.5 hours on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Communications Crisis Management

Introducere În Crisis Management

Cum să te pregătești și să gestionezi crize de PR
Rating: 0.0 out of 50.0 (0 ratings)
0 students
Created by Radu Turcescu
Published 7/2020
Romanian
30-Day Money-Back Guarantee

What you'll learn

  • Despre caracteristicile unei crize de PR
  • Despre cum să înțelegi publicul relevant
  • Despre cum să reacționezi când ești vinovat(ă)
  • Despre cum să reacționezi când nu ești vinovat(ă)
  • Despre cum să îți utilizezi imaginea în crize
  • Despre cum să să alegi canalele de comunicare
  • Despre cum să te pregătești pentru crize de PR
  • Despre cum să eviți crize de PR

Requirements

  • No

Description

Introducere În Crisis Management este un curs online destinat, în primul rând, liderilor de organizații. Scopul cursului este de a crește nivelul de conștientizare cu privire la riscurile de PR, dar și de a vă ajuta să vă pregătiți și gestionați crize de PR.

Cursul este construit pe baza unor crize celebre, atât internaționale, cât și din România. Finalul fiecărui exemplu este urmat de sfaturi și exerciții concrete.

Who this course is for:

  • Executivi
  • Antreprenori
  • Oameni politici
  • Experți în PR, marketing, HR

Course content

4 sections • 12 lectures • 2h 38m total length

  • Preview19:08
  • Caracteristicile unei crize de PR
    15:35

  • Despre echipă
    14:44
  • Despre ”Oh Fuck List”
    20:01
  • Despre imaginea liderului
    03:27

  • Despre momentul în care răspundem
    11:14
  • Despre înțelegerea publicului
    10:29
  • Despre cum să reacționezi când ești vinovat(ă)
    24:52
  • Despre cum să reacționezi când nu ești vinovat(ă)
    10:49
  • Despre canale de comunicare
    09:11

  • Despre ce aveți de făcut în continuare
    16:23
  • Cuvânt de final
    02:27

Instructor

Radu Turcescu
PR Strategist
Radu Turcescu
  • 3.2 Instructor Rating
  • 9 Reviews
  • 55 Students
  • 2 Courses

In the modern technological and informational era, it became important for companies to promote their IDENTITY for an increased visibility. The products and services they propose should respond to a high specificity of client desires. The DIFFERENTIATION from all competitors is a tricky issue to be overcome and would position one of the competitors as a market leader. This would promote and increased CREDIBILITY and would further strengthen the company's market advantages.

I am an expert in PR for both companies and people. My work is to help them all to make the right choices in order to differentiate from others. I developed new PR strategies that are the fundament of many successes.

Creating and promoting your image and your values is the first step to become a leader and to make a difference. This is my work and I can help you with that!

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