I help brands connect with their audience through strategic user centred design. I have 17 years of experience from working for major brands in London, such as Virgin, to some of the fastest growing tech startups in Latin America. Now I'm is based in Madrid where I also teach UX, Branding and Typography design at the Istituto Europeo di design in Madrid.
I believe that design education needs to be brought into the 21st century at a cost affordable to everyone.
The aim of my designs is to make businesses more profitable through intelligent, creative design that maintains the right balance between aesthetics and functionality.
I'm the founder of Bridge Studio and also an online design education platform, The Designers Union.