A Complete Introduction to Online Market Research
What you'll learn
- Get an overview of the market research industry
- Learn how to design better surveys that don't bias or steer respondents
- Learn how to program surveys using industry standard tools like Qualtrics
- Learn how to clean and process your data
- Learn how to effectively visualize and analyze your data
- Learn how to make better, and faster business decisions through online market research
Requirements
- Some exposure to using Excel
- Some experience designing a survey questionnaire is good to have, but not required
Description
Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.
I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.
This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.
Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including:
What are the different types of market research, and how is quant online research different
How to unpack your research objective
Questionnaire design
Survey programming
Conducting fieldwork
Data cleaning and processing
Data analysis and interpretation
Who this course is for:
- Marketers
- Product Owners
- Business Consultants
- Business Strategists
- Aspiring Researchers or Data Scientists
- Students
- Entrepreneurs
- Anyone interested in how to design and execute better surveys
Course content
2 lectures • 11minIntroduction & Overview
- Preview05:37
- 05:03About Me
2 lectures • 34minOverview of the Market Research Industry
4 lectures • 58minSurvey Design
5 lectures • 1hr 18minBuilding a Survey
6 lectures • 1hr 10minData Collection
5 lectures • 43minData Cleaning & Processing
8 lectures • 1hr 9minData Analysis
3 lectures • 1hr 2minOnline Market Research Use-Cases
Instructor
![Stephen Tracy](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.6 Instructor Rating
- 46 Reviews
- 6,677 Students
- 1 Course
I have 10+ years of experience working and teaching in the field of data analytics, market research and data visualization. I spent the first 7 years of my career working in-house at a number of global ad agencies where I built and led teams of data analysts, scientists and engineers. More recently I was the regional managing director at a global research firm where I led a regional staff of 50+ employees as well as a US$10 million P&L. I'm currently the COO at an exciting data start-up based in Singapore. I'm also a passionate speaker, coach and trainer, and I have given talks to more than 10,000 people over the years on topics related to data analytics, research and data visualization.