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30-Day Money-Back Guarantee
Business Business Analytics & Intelligence Market Research

An Introduction to Online Quantitative Market Research

Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!
Bestseller
Rating: 4.5 out of 54.5 (183 ratings)
7,487 students
Created by Stephen Tracy
Last updated 3/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Get an overview of the market research industry
  • Learn how to design better surveys that don't bias or steer respondents
  • Learn how to program surveys using industry standard tools like Qualtrics
  • Learn how to clean and process your data
  • Learn how to effectively visualize and analyze your data
  • Learn how to make better, and faster business decisions through online market research
Curated for the Udemy for Business collection

Requirements

  • Some exposure to using Excel
  • Some experience designing a survey questionnaire is good to have, but not required

Description

Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.

I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.

This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.

Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including:

  • What are the different types of market research, and how is quant online research different

  • How to unpack your research objective

  • Questionnaire design

  • Survey programming

  • Conducting fieldwork

  • Data cleaning and processing

  • Data analysis and interpretation

Who this course is for:

  • Marketers
  • Product Owners
  • Business Consultants
  • Business Strategists
  • Aspiring Researchers or Data Scientists
  • Students
  • Entrepreneurs
  • Anyone interested in how to design and execute better surveys

Course content

9 sections • 42 lectures • 9h 3m total length

  • Preview05:37
  • About Me
    05:03

  • Market Research Industry Overview
    13:26
  • How is Online Survey Based Research Different?
    20:11

  • Preview10:09
  • Defining Your Audience
    13:32
  • Designing a Questionnaire
    22:00
  • Question Types
    11:57

  • Common Survey Programming Mechanics
    08:14
  • Survey Building Tools
    11:08
  • Demo: Scripting a Survey in Survey Monkey
    20:30
  • Demo: Scripting a Survey in Google Forms
    12:05
  • Demo: Scripting a Survey in Qualtrics
    25:49

  • Sourcing Your Audience & Achieving Representative Data
    18:08
  • Understanding Incidence Rate (IR)
    07:13
  • Sample Size and Margin of Error
    13:58
  • Using a Margin of Error Calculator
    17:42
  • Margin of Error, Visual Explainer
    10:48
  • Launching Your Survey
    10:28

  • Preview11:25
  • Cleaning Your Dataset
    15:07
  • Data Cleaning with Open Ended Questions in Excel
    05:18
  • Cleaning Out Conflicts in Excel
    06:31
  • Detecting Under & Over Selection
    04:45
  • Weighting Data in Excel
    21:21
  • Weighting Data in Excel with Interlocking Variables
    15:46

  • Basic Data Analysis with Pivot Tables
    06:33
  • How to Pivot Multi Select Question Data
    03:32
  • Tips for Making Multi-Select Question Data Easier to Analyze in Excel
    11:23
  • Analyzing Data with Crosstabs
    06:52
  • Visualizing Your Survey Results
    08:09
  • Tips for Quick Visual Analysis in Excel
    06:15
  • Recoding Data and Top Box Analysis
    06:41
  • Analyzing your data
    19:40

  • Preparing for the Practical Test
    06:04
  • Data Analysis Practical Test
    15 questions
  • Practical Test Answers: Questions 1 to 5
    09:05
  • Practical Test Answers: Questions 6 to 10
    10:58
  • Practical Test Answers: Questions 11 to 15
    26:36

  • Common Research Use-Cases
    16:27
  • Brand Position Study
    23:08
  • Campaign Uplift Study
    22:18
  • Concept Test Study
    22:02

Instructor

Stephen Tracy
Award Winning Data Analyst, Storyteller, COO, 10+ Years XP
Stephen Tracy
  • 4.5 Instructor Rating
  • 183 Reviews
  • 7,487 Students
  • 1 Course

I have 10+ years of experience working and teaching in the field of data analytics, market research and data visualization. I spent the first 7 years of my career working in-house at a number of global ad agencies where I built and led teams of data analysts, scientists and engineers. More recently I was the regional managing director at a global research firm where I led a regional staff of 50+ employees as well as a US$10 million P&L. I'm currently the COO at an exciting data start-up based in Singapore. I'm also a passionate speaker, coach and trainer, and I have given talks to more than 10,000 people over the years on topics related to data analytics, research and data visualization.

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