Intro to Google Analytics Reports: Audience Reports
What you'll learn
- Uncover active and new user trends
- Identify which marketing efforts are driving the most new users
- Discover how users flow through your website and where they are dropping off
- Identify which visitors are in the market to buy
- Group visitors based on acquisition date, demographics, geographics, interests, online behavior, technology/ mobile usage, etc.
- Determine which browsers, operating systems and mobile devices visitors use to access your website
- Evaluate how your website stacks up against comparable websites in your industry
Requirements
- You'll want to have access to a Google Analytics account so you can follow along with your own data.
Description
Have you poured resources into traffic-driving marketing campaigns only to realize that your new visitors leave without converting and never return? You could be losing website visitors (and potential customers) because your website isn’t properly servicing their needs.
If you want to better identify who your users are and tailor your website experience to their needs, you should be using the Google Analytics Audience reports to group visitors based on acquisition date, demographics, interests, online behavior, technology usage, etc. This information can help you tailor your messaging and website experience to each audience group and determine if you need to adjust your website design to accommodate certain groups, such as those accessing your website via mobile or unoptimized browsers.
In this on-demand course, Marketing Mojo President & CEO Janet Driscoll Miller, a Google Analytics certified expert, will walk you through the Audience reports and provide insight from her 20-plus years of marketing experience. Along with unlimited access, you can also ask her specific questions in the discussion panel.
Enroll in this course now to gain deeper insight into who is actually visiting your website and discover user trends and online behavior to help improve your website design and messaging.
Thank you and enjoy!
Who this course is for:
- Beginners who want to improve their website
- Intermediate users who want to gather more insightful website and marketing data
- Experienced Google Analytics users who are ready to use Audience reports
- This Google Analytics course is meant for anyone who wants to understand their website visitors, improve website experience and content offerings and increase conversion rates.
Course content
- Preview01:04
- Preview01:08
Instructor
![Janet Driscoll Miller](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 52 Reviews
- 669 Students
- 3 Courses
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.