Kick Start Your Digital Strategy and Transformation Program
What you'll learn
- Students will be able to understand and communicate what an integrated digital business strategy and transformation plan is and why it’s critical to the company’s future success. They will also receive the tools they need to facilitate a cross company dialog with key stakeholders that results in a common vision and an initial plan for developing and implementing a successful digital strategy and transformation program.
- This course is focused on helping students define and manage a holistic digital business transformation effort.
Requirements
- Access to a browser and the internet.
Description
This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital strategy and transformation program.
Establish And Lead A Successful Digital Strategy And Transformation Program.
- Learn how to define a successful and comprehensive digital strategy
- Establish a vision and plan and build company wide support
- Define and layout an integrated transformation roadmap
This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital strategy and transformation program.
It is designed to provide you the insight and skills you you need to transform your company into a digital leader capable of thriving in a market driven by continual digital innovation. It includes 28 lectures, as well as discussion guides and work books that help you organize and execute quickly and effectively.
Topics covered in this course include:
- Market drivers and digital disruption
- Transformational opportunities and threats
- Working with visionary customers and partners
- Development of transformational digital product, marketing, and operational systems strategies.
- Capabilities and competencies required to build and sustain your company's role as a digital leader including:
- “Always-On" Customer and Technology Insight
- Leading Edge Data / Analytics
- Continual Innovation
- Development of a Digital Culture
- And, the key phases of digital transformation and the requirements for their success.
This course is part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". It passes on lessons to you based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum
It will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.
Who this course is for:
- Senior leaders in marketing, product management, IT, and executives who are or will be responsible for developing and implementing their company’s digital strategy and transformation effort.
- This is a “masters” level program and course. It is designed for students with experience in business, technical, marketing, and product management, business strategy and program management with a passion for translating technology into business momentum.
- This is not a course in digital marketing transformation.
Featured review
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Course content
- Preview08:30
Instructor
- 4.2 Instructor Rating
- 6,262 Reviews
- 17,055 Students
- 4 Courses
SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates the development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry-specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.
NewTech Match an Online Innovation Community & Platform
Mike is Co-Founder of NewTech Match. NewTech Match brings innovators together from across the globe. Subscribers can create individual, company, project, and capabilities profiles, as well as upload and share content. The site makes it easy for innovators to find solutions, companies, content, and people based on industry, technology, and innovation domains.
Innovation Trailblazers Webinar Series Host
Mike hosts an ongoing series of webinars. Each webinar brings leading innovators together. During the webinar, Mike and his guests discuss the challenges, opportunities & solutions forming a digital generation of the insurance industry. An industry that is digitally integrated with the ecosystems surrounding industries, homes, cities, and transportation systems.
Author, Speaker, Consultant. Mike is a recognized author, analyst, speaker, and consultant in digital strategy, innovation, transformation, and leadership. He is the author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”.
Industry Background. Mike worked for Steve Jobs as one of Apple's first product managers and has also worked in a leadership role for Silicon Graphics and Adobe Systems as well as a number of hi-tech startups. He has consulted for startups and fortune companies including Boeing, AT&T, HP, Shell Oil, IBM Global Services, and CISCO.
He is an experienced leader with a background as an entrepreneur, product management, product marketing, business development, technology evangelism, channel development and management, digital transformation, and as an industry analyst and strategist. A background that gives him unique insight into what it takes to create insanely great teams, products, and companies.
Personal Mike lives in Silicon Valley with his wife and two daughters. His passions include playing jazz drums, skiing, biking, and hiking.