Learn how to create media, ads, documents, and the programs to tie them all together.
As a 7 year veteran of B2B marketing, I've helped everyone from startups to Fortune 1000 companies automate their b2b marketing; not just their software, but the workflows that allow them to get more done for less.
In the modern B2B Organization, there is a constant demand for sales and marketing collateral; the sales sheets, pitch decks, case studies, websites, videos, and blog posts that get and close prospective buyers.
In this 2 hour course, you'll learn the answers to key questions such as:
How does a real b2b company need it's marketing automated?
Who are the stakeholders involved in launching such a program?
How to do manage the resources required to achieve success?
And what are the main ways to setup your programs for maximum impact?
These are the key answers you'll find in this quick course that covers the wide range of key issues b2b marketing personnel need to address to touch revenue in the modern B2B organization.
Business-to-Business (B2B) marketing is uniquely different than consumer marketing in that it is based mostly on supporting a sales team that needs more opportunities to reach out to prospective customers as well as current ones.
Because B2B products are often complex, more expensive, and usually customized to some degree per each sale, B2B sales cycles are longer and require a lot more education.
This is in stark contrast to consumer based marketing, where emotional story telling drives sales- so b2b marketers have to convey a wide breadth of technical information.
That's why I created this course: so that anyone who wants to become a world-class b2b marketer can do so quickly.