
Grab the manual below.
Define the perfect buyer’s journey by replacing old funnels with a four-phase engine of content, offers, communications, and retargeting, tied together by attribution to optimize b2b campaigns.
Treat ads as market research to uncover audience needs and achieve product-market fit by testing headlines, creatives, keywords, and demographics, using click-through rate benchmarks to optimize campaigns.
Learn how offers drive the B2B buyer's journey by using landing pages, blogs, and internal ads to capture contact information with high perceived value and low entry barriers.
Explore the perfect buyer's journey in business-to-business marketing by crafting helpful, value-driven communications using video and email, focusing on audience education, ethical CTAs, and automated nurturing.
Align marketing automation with the four stages of the perfect B2B buyer’s journey—traffic, content offers, communications, and attribution—using a simple five-part stack for faster growth.
Assess ads management systems by evaluating A/B testing, channel fit, analytics capabilities, and research tools. Build a validated customer acquisition matrix and cash matrix, then quarterly testing across channels.
optimize your content management system for search with an index and metadata, using a separate SEO blog to drive landing pages, while owning your headquarters blog and careful syndication.
Choose an offer management system marketers can own, with a visual editor, fast load times, and seamless integrations for landing pages, forms, pop ups, emails, and analytics to boost conversions.
Prioritize automation in a communications management system to instantly deliver offers after sign up, automate follow-ups, and support simple, segmented messaging across email, texting, and chat.
Select and implement the right attribution management system for a B2B marketing automation stack, using a real-life dashboard and automated reporting to optimize spend and drive business decisions.
Master the five pillars: staffing, vendors, charter, workflows, and creative to build a 10x marketing department, close skills gaps, and align teams with clear goals.
Frame staffing as a connected marketing operations loop linking seo, content, email, and lead gen with freelancers and shared resources to reduce bottlenecks and boost throughput.
Generate sales by increasing the quantity and quality of sales interactions through lead generation, education, and content that nurtures buyers toward purchase, integrating with sales.
Go to page 51 of your Manual or download attached PDF.
Scale content by leveraging a global freelance network, standardizing briefs, and turning video interviews into multi-format assets.
Learn how to create media, ads, documents, and the programs to tie them all together.
After 10 years of growth marketing, I've helped everyone from startups to Fortune 1000 companies automate their growth marketing; not just their software, but the workflows that allow them to get more done for less.
In the modern organization, there is a constant demand for sales and marketing collateral; the sales sheets, pitch decks, case studies, websites, videos, and blog posts that get and close prospective buyers.
In this 2 hour course, you'll learn the answers to key questions such as:
How does a real company need it's marketing automated?
Who are the stakeholders involved in launching such a program?
How do you manage the resources required to achieve success?
And what are the main ways to setup your programs for maximum impact?
These are the key answers you'll find in this quick course that covers the wide range of key issues growth marketing personnel need to address to touch revenue in the modern organization.
Growth marketing is uniquely different days as there are new growth channels every year. This course is based mostly on supporting sales goals.
That's why I created this course: so that anyone who wants to become a world-class growth marketer can do so quickly.