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This course includes:

  • 3.5 hours on-demand video
  • 1 article
  • 19 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Content Marketing Website Traffic

網站經營的法則 - 掌握流量建立屬於你的網路行銷模式(繁體中文)

我在十年內經營過兩個超過月瀏覽人次超過百萬的網站,花了十年時間萃取20個方法,並以終身更新的方式每個月提供內容更新,讓學習者可以跟著我終身學習成長。
Rating: 4.1 out of 54.1 (97 ratings)
783 students
Created by 慕課 癮科技, 吳 顯二
Last updated 4/2016
Traditional Chinese
30-Day Money-Back Guarantee

What you'll learn

  • 學會經營網路服務的本質
  • 學會如何掌握流量的來源
  • 瞭解如何得取網路流量
  • 瞭解得取的網路流量怎麼轉換的銷售和廣告

Requirements

  • 希望至少有一個正在經營的網站,且可以埋Google Analytic分析碼
  • 希望有經營粉絲團

Description

這份課程從我結束在時間軸科技的專案,準備正式回到癮科技時,想要留給當時部門內訓的一門課。我當時有記下一本筆記,裡面寫著只有一定有用的網路經營法則和方法,也因為那次訓練,逼著自己把簡報做出來。往後有外出演講,我就以這份簡報為基底,和不同的學員分享,並隨著經營網站的過程中,領悟越多寫的簡報就越多。

從我的世界觀來看,網際網路就三種流量,忠誠、推薦和搜尋,然而每個流量來源都不一樣,不一樣的流量就會創造出不一樣的應用結果,沒有應用得當的話,我們就得不到我們想要的廣告費、服務費和交易所得費。

又如何取得這些流量,這些基本卻重要的知識,散落在許多的資料中,我想盡量從統一的概念來說明,當中當然有舉例,而且我會每個月補充舉例。也就是說,當你購買了這堂課程後,我將會永遠地更新它,直到我沒有新的了解為止。所以你購買一次,將會得到永遠的課程更新。

Who this course is for:

  • 想要投身網路產業領域的人
  • 想要將手上傳統產業透過網路幫助的人
  • 不適合討厭算數學的人

Course content

8 sections • 22 lectures • 3h 29m total length

  • Preview06:12

  • Preview12:06
  • 推薦來源 - 借力使力的用法
    10:54
  • 推薦來源 - 跟著事件走
    06:45

  • 大者恆大 - Facebook粉絲團貼文篇
    06:11
  • 大者恆大 - 電子商務應用篇
    08:19

  • 如何寫好一篇內容
    30:49
  • 內容的象限
    17:32
  • 內容載體的轉換
    05:46
  • 有良好搜尋最佳化的結構
    04:57
  • 創造點擊率的內容網頁佈局
    10:35
  • 搜尋流量的關鍵字落點位置
    05:21

  • Preview06:44
  • 策展=主動流量+內容+進入社群
    14:20
  • 打造雙邊平台常犯的誤區
    17:03

  • 巴黎司機訓練法
    03:10
  • [2016.04更新]創意的生成
    17:22
  • 湊熱鬧理論
    06:20
  • 典範Google教了我們什麼網路經營的法則
    04:57
  • 典範facebook教了我們什麼網路經營的法則
    04:03

  • CPM/CPC/CPA的計算
    09:58

  • 補充課程
    00:03

Instructors

慕課 癮科技
線上課程製作與行銷專家
慕課 癮科技
  • 4.2 Instructor Rating
  • 1,859 Reviews
  • 10,479 Students
  • 48 Courses

慕課為線上教育品牌,致力推廣線上學習,不論從GA分析到Facebook廣告投放,還是搜尋引擎最佳化,希望讓每個人的學習不受阻礙。

從前端程式設計到後端程式撰寫,都是慕課想要的努力範圍,想要了解更多慕課的內容,有更多的詳情歡迎與我們聯絡。

吳 顯二
癮科技網站站長
吳 顯二
  • 4.3 Instructor Rating
  • 141 Reviews
  • 1,317 Students
  • 2 Courses

癮科技網站站長,愛好以及破壞各種數位科技產品,撰寫超過六千篇3C產品文章,並擁有連續弄壞三款iPhone和Android手機的歷史紀錄,目 前手上殘存的數位精品包括 MBRP 15、Panasonic Lumix LX3 以及丟了接收器的羅技 VX 無線滑鼠。熱愛悠遊網際網路世界,嚐試使用並開發各種新興網路服務,內心的願望是賣身家做出更多更好的內容。希望一生中可以培養四到五堂課並提供給網友終身服務的概念,就是一次繳費可以終身更新內容。

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