
Explore the internet of things business impact by examining IoT technology, consumer benefits, monetization of physical and digital IoT, revenue models, and cost optimization through real-world examples.
Explore real-world IoT applications in agriculture and smart home, using sensors to measure soil moisture and temperature, monitor weather, detect risks, and alert for rapid actions.
Explore how exponential advances in sensors, processing power, and energy efficiency enable connecting every physical object, from planes to fridges and cars, to unlock IoT business impact.
Explore the IoT value stack’s five layers—from the Komfy Light self-learning bulb with presence detection sensors to wireless connectivity, analytics, and a user interface.
Learn how high resolution data from connected devices enables early risk monitoring in leasing contracts and powers rich, location-dense weather data networks like Netatmo, boosting product value and data monetization.
Explore how 55 to 60 business model patterns enable ideation of innovative internet of things models, from razor-and-blade strategies to digitalization and two-sided markets, via real case studies.
Discover six IoT business mechanisms - remote usage and condition monitoring, object self-service, physical point of internet sales, digital add-ons, digital lock-in, and physical premium - to monetize IoT solutions.
Explore how the IoT business model builder uses design thinking to turn user needs into a viable IoT solution through ideation, preparation, and execution, with prototypes, testing, and risk-aware validation.
Explore IoT revenue models by pairing physical hardware with digital services and upgrades. Examine examples like Vivint, e-scooter sharing, Ring freemium, Tesla software add-ons, and HP Instant Ink.
Explore ecosystem revenue models for smart products, where vendors, customers, and third parties collaborate through APIs to create complementary offerings and shared value.
Analyze the quantitative side of IoT revenue models via the Philips Hue example, focusing on cash flow diagrams, net present value, discount factors to assess hardware margins and service costs.
Explore how IoT solutions enable smart operations by using high-resolution data for condition monitoring, remote diagnostics, and logistics optimization to boost productivity and reduce downtime.
Quote from a participant (Aug 15, 2020):
"This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business. It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course!"
The idea of the Internet of Things (IoT) has been around for several years now. But still industry - incumbents and startup - searches for applications and appropriate business models.
This course introduces the most important concepts of the internet of things and various mechanisms that make IoT useful. The IoT value stack is introduced, too, as well as a short introduction to business model innovation.
This is the basis for more advanced lections on the impact of IoT on business models and on IoT business opportunities and revenue models.
Throughout the course, participants will get to know useful tools and schemas that facilitate transfer to own business context and challenges.
This course is for you, if you are enthusiastic about digital transformation and internet of things, but still need to figure out how to translate these ideas to your business context, your strategy and into sustainable business models.
There is no specific knowledge or tools needed as a prerequisite to take this course.