
Explore the internet of things business impact by examining IoT technology, consumer benefits, monetization of physical and digital IoT, revenue models, and cost optimization through real-world examples.
The internet of things connects physical objects to the internet, servers, and databases to transfer and analyze data, create benefits, and unlock business opportunities.
Explore real-world IoT applications in agriculture and smart home, using sensors to measure soil moisture and temperature, monitor weather, detect risks, and alert for rapid actions.
Explore how exponential advances in sensors, processing power, and energy efficiency enable connecting every physical object, from planes to fridges and cars, to unlock IoT business impact.
Explore the IoT value stack’s five layers—from the Komfy Light self-learning bulb with presence detection sensors to wireless connectivity, analytics, and a user interface.
Learn how high resolution data from connected devices enables early risk monitoring in leasing contracts and powers rich, location-dense weather data networks like Netatmo, boosting product value and data monetization.
Explore how behavioral economics shapes decision making in organ donation, subscriptions, and IoT feedback systems, and how design and data presentation influence energy use and privacy choices.
Explore how innovative Internet of Things business models create value, deliver it through channels like subscriptions, and capture revenue using Osterwalder's canvas and the magic triangle.
Explore how 55 to 60 business model patterns enable ideation of innovative internet of things models, from razor-and-blade strategies to digitalization and two-sided markets, via real case studies.
Discover six IoT business mechanisms - remote usage and condition monitoring, object self-service, physical point of internet sales, digital add-ons, digital lock-in, and physical premium - to monetize IoT solutions.
The internet of things enables new business models by turning connected cranes into a leasing or service-based offering driven by sensor data and lifecycle cost insights.
Explore how the IoT business model builder uses design thinking to turn user needs into a viable IoT solution through ideation, preparation, and execution, with prototypes, testing, and risk-aware validation.
Discover IoT component opportunities that address a single layer of the value stack, such as sensors or connectivity, with Bosch examples in automotive and consumer electronics.
Explore how and why IoT solutions, built on the five-layer value stack, create business models for vendors like Hilti and for carpenters seeking cost reductions.
Explore how IoT smart products monetize via hybrid value propositions combining physical and digital components, and distinguish product versus service revenue models with light bulbs and cloud storage examples.
Explore IoT revenue models by pairing physical hardware with digital services and upgrades. Examine examples like Vivint, e-scooter sharing, Ring freemium, Tesla software add-ons, and HP Instant Ink.
Explore how smart products rely on physical product patterns and freemium digital services, with connected devices like Philips Hue and video doorbells priced about five times higher than nonconnected options.
Explore ecosystem revenue models for smart products, where vendors, customers, and third parties collaborate through APIs to create complementary offerings and shared value.
Analyze the quantitative side of IoT revenue models via the Philips Hue example, focusing on cash flow diagrams, net present value, discount factors to assess hardware margins and service costs.
Examine the quantitative aspects of IoT revenue models, comparing product, service, and hybrid approaches through cash flow analysis, margins, and the conditions for positive net present value.
Explore how IoT solutions enable smart operations by using high-resolution data for condition monitoring, remote diagnostics, and logistics optimization to boost productivity and reduce downtime.
Explore how IoT solutions enable smart operations across condition monitoring, remote diagnostics, and information management. See how digital twins and augmented reality boost production efficiency and profitability.
Quote from a participant (Aug 15, 2020):
"This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business. It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course!"
The idea of the Internet of Things (IoT) has been around for several years now. But still industry - incumbents and startup - searches for applications and appropriate business models.
This course introduces the most important concepts of the internet of things and various mechanisms that make IoT useful. The IoT value stack is introduced, too, as well as a short introduction to business model innovation.
This is the basis for more advanced lections on the impact of IoT on business models and on IoT business opportunities and revenue models.
Throughout the course, participants will get to know useful tools and schemas that facilitate transfer to own business context and challenges.
This course is for you, if you are enthusiastic about digital transformation and internet of things, but still need to figure out how to translate these ideas to your business context, your strategy and into sustainable business models.
There is no specific knowledge or tools needed as a prerequisite to take this course.