Internet Marketing Strategies
What you'll learn
- Use the various social media tools (Facebook, Twitter, Linked In, Google+, Instagram, Pinterest, Adwords, YouTube) to promote their business (product or service)
- Build a website using wordpress
- Create a landing page / squeeze page / lead page
- Connect website to their email marketing software
- Automate email marketing campaign
- Build an online business
- Use blogger and blogging in your internet marketing strategy
- Use Twitter to generate leads and build your business
- Use You Tube to generate leads and build your business
Requirements
- No previous knowledge required. You will need to have internet access, in order to complete the tasks shown
Description
This internet marketing strategies course covers how to use a host of different social media tools to build an online business. The course tutor has personally spent thousands of pounds on learning this material and holds nothing back.
The course is for the complete novice (who has no website and hasn't done this before), as well as the intermediate learner who maybe has a Facebook account or a Twitter account - but yet isn't making any money online. If you are making less than $1000 monthly online in passive income from your internet marketing activities, then this course is for you!
We start right at the very beginning - creating your social media accounts, right to what to do, now that you have them! Are you spending hours on Facebook or Instagram each day? How much is this activity earning for you?
This course has various modules / units which are complete within themselves. You don't have to do the whole thing in order, you can pick and choose the modules that are most relevant.
We cover:
- Social media marketing
- Platforms – twitter, facebook, you tube
- Blogger, linked in, googleplus
- Google adwords
- Pinterest, Instagram
- Free Gift creation
- Email marketing – aweber
- List building
- Webinars
- Wordpress websites
- Opt-in page / squeeze page / landing pages
- Monetising your efforts
- Outsourcing
New units are constantly being added. The course is thorough and comprehensive. You can follow the tutor step by step as she does this activity herself.
The video material is approx 30 hours in length. Note that some courses are offered on this platform as a comprehensive unit, so, if you just want to learn about email marketing specifically - then do take our course called Email Marketing. If it's just how to make a landing page - we have a specific set course on that too.
Who this course is for:
- The target student is someone who has a genuine interest in how to use the various social media tools to promote their business (product or service)
Course content
- Preview15:47
- 11:37Why are you doing this?
- 06:28Benefits of the internet
- 09:05What are we trying to achieve?
Instructor
Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.