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Marketing Social Media Marketing Marketing Strategy

Internet Marketing Strategies

Use social media tools, email marketing and landing pages to create a sustainable online business
Rating: 3.6 out of 53.6 (2 ratings)
20 students
Created by Lisa Newton
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Use the various social media tools (Facebook, Twitter, Linked In, Google+, Instagram, Pinterest, Adwords, YouTube) to promote their business (product or service)
  • Build a website using wordpress
  • Create a landing page / squeeze page / lead page
  • Connect website to their email marketing software
  • Automate email marketing campaign
  • Build an online business
  • Use blogger and blogging in your internet marketing strategy
  • Use Twitter to generate leads and build your business
  • Use You Tube to generate leads and build your business

Requirements

  • No previous knowledge required. You will need to have internet access, in order to complete the tasks shown

Description

This internet marketing strategies course covers how to use a host of different social media tools to build an online business. The course tutor has personally spent thousands of pounds on learning this material and holds nothing back. 

The course is for the complete novice (who has no website and hasn't done this before), as well as the intermediate learner who maybe has a Facebook account or a Twitter account - but yet isn't making any money online. If you are making less than $1000 monthly online in passive income from your internet marketing activities, then this course is for you! 

We start right at the very beginning - creating your social media accounts, right to what to do, now that you have them! Are you spending hours on Facebook or Instagram each day? How much is this activity earning for you?

This course has various modules / units which are complete within themselves. You don't have to do the whole thing in order, you can pick and choose the modules that are most relevant.

We cover:

  • Social media marketing
  • Platforms – twitter, facebook, you tube
  • Blogger, linked in, googleplus
  • Google adwords
  • Pinterest, Instagram
  • Free Gift creation
  • Email marketing – aweber
  • List building
  • Webinars
  • Wordpress websites
  • Opt-in page / squeeze page / landing pages
  • Monetising your efforts
  • Outsourcing

New units are constantly being added. The course is thorough and comprehensive. You can follow the tutor step by step as she does this activity herself.

The video material is approx 30 hours in length. Note that some courses are offered on this platform as a comprehensive unit, so, if you just want to learn about email marketing specifically - then do take our course called Email Marketing. If it's just how to make a landing page - we have a specific set course on that too.

Who this course is for:

  • The target student is someone who has a genuine interest in how to use the various social media tools to promote their business (product or service)

Course content

13 sections • 113 lectures • 16h 12m total length

  • Preview15:47
  • Why are you doing this?
    11:37
  • Benefits of the internet
    06:28
  • What are we trying to achieve?
    09:05

  • Wordpress website
    00:03
  • Membership website
    00:02

  • Blogs
    01:05
  • What we cover in this module
    03:20
  • To blog or not to blog
    10:02
  • Travel blog ideas
    06:36
  • Create a Google account
    18:43
  • Overview of Blogger
    14:37
  • Template design
    12:52
  • Make First Blog post
    11:56
  • Fast blogging
    14:07
  • Finding images
    12:46
  • Vlogs
    08:40
  • Adding Labels
    08:04
  • Gadgets
    10:58
  • Create a Banner - Part 1
    19:23
  • Create a Banner - Part 2
    18:45
  • Create a Banner - Part 3 - final settings
    07:59
  • Follow me on facebook
    13:27
  • How to add an opt in box
    09:08
  • Log in to aweber
    12:42
  • Sign up forms in aweber - part 1
    15:58
  • Sign up forms in aweber - part 2
    08:50
  • Design an image for your opt in box
    18:12
  • New opt in box with image
    18:54
  • Resize blog width
    05:23
  • Remove double opt in
    02:47
  • Follow up email series
    13:01
  • Email test
    16:46
  • Amazon Affiliates
    18:11
  • Google adsense
    02:21
  • Banner ads - part 1
    09:31
  • Banner ads - part 2
    11:45
  • Summary
    04:15
  • In conclusion
    07:01

  • 100 Opt In Ideas
    01:54
  • How to Create a Free Gift for your Lead Page
    00:05
  • Free Gift - what we cover
    12:23
  • Good niches to target
    05:42
  • Finding content for your ebook - part 1
    14:05
  • Finding content for your ebook - part 2
    12:41
  • Professional 3D Graphic creation - part 1
    15:48
  • Professional 3D Graphic creation - part 2
    11:44
  • Another cover option
    01:56
  • Video ebook creation - part 1
    13:55
  • Video ebook creation - part 2
    12:13
  • In conclusion
    07:46

  • What we cover in this module
    02:15
  • What site to use
    02:40
  • Overview of lead pages
    08:59
  • Webinar lead page - part 1
    21:06
  • Webinar lead page - part 2
    17:44
  • Webinar lead page - part 3
    06:41
  • Connect aweber to lead page
    10:41
  • Send conformation email with webinar link to person opted in
    08:21
  • Test the lead page to aweber to webinar software
    12:42
  • Remember to update
    06:01
  • Second way - connect to webinar software
    01:57
  • Second way - from lead page straight to webinar software
    05:57
  • Second way - from lead page straight to GTW - test link part 1
    08:11
  • Second way - from lead page straight to GTW - test link part 2
    04:27
  • MLM lead page
    18:52
  • MLM lead page - test 1
    04:28
  • MLM lead page - test 2
    06:42
  • Video Opt in
    04:28
  • Choose video template and add text
    15:31
  • Connecting the button with aweber
    10:26
  • Placing downloadable gift in the cloud
    04:05
  • Test the video opt in
    04:21
  • Create New Lead Magnet
    03:00
  • Test the video opt in
    05:18
  • In conclusion
    05:49
  • 6 steps to a video opt in
    11:12
  • Video Opt in - end result
    06:09

  • 5 step system
    00:46
  • Email Marketing Tips
    02:28

  • Intro to email
    03:31
  • Email checklist
    12:23
  • Exporting contacts from Linked in
    07:42
  • Opening export from linked in
    03:36
  • Exporting from yahoo email
    03:43
  • Exporting from gmail
    03:08
  • Which software to use? part 1
    15:34
  • Which software to use? part 2
    07:24
  • Which software to use? part 3
    05:21
  • Conclusion - things to consider
    03:52

  • Value Email
    09:42
  • EM3
    12:23
  • Autoresponder - send a broadcast
    14:28
  • Example promotional email
    02:35
  • Testing the broadcast
    01:50
  • Send the broadcast
    03:31
  • How to add a pop over opt in
    06:56
  • How to add a pop over opt in
    12:36

  • Autoresponders - intro
    05:40
  • Free Trial - Aweber
    01:36
  • Create a New List
    05:26
  • Turn off double opt in
    02:30
  • Company branding
    05:12
  • Create an opt in box
    09:39
  • Pop up box opt in
    01:49
  • Follow up email series
    13:01
  • Email test
    16:46
  • 6 steps to a video opt in
    11:12
  • Video Opt in - end result
    06:09

  • YouTube Mastery
    01:47

Instructor

Lisa Newton
Entrepreneur, Infopreneur & Serial Author
Lisa Newton
  • 4.0 Instructor Rating
  • 2,715 Reviews
  • 15,296 Students
  • 113 Courses

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.

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