Internet Marketing Mastery

Introduction to Coach the World Training & Courses

Many experts advise you to follow your passion and the money will follow. While this may seem like good advice, the Internet is such a vast landscape that to maximize the potential that your passion matches what people are actually searching for online you need a better plan. So, while passion is a good indication that you will be interested enough to pursue a topic longterm, it's not necessarily the only ingredient you need to succeed.

To Be Successful - or Not to be successful - that is the question

You may or may not realise it but you will fit into one of two camps - The Wanna Be’s & the Gonna Be’s

Both seek success, but have very different approaches as to how they choose to get there. Let me just explain why one way works and the other doesn’t.

So here is a list of 8 things that separate those who believe they deserve it, but where there want is bigger than their need.

… and those who truly do what it takes.

Wannabe Successful v’s Going To Be Successful

You actually need to know what topics are popular and being search actively on the Internet, to start understanding how to locate a hot topic. In addition, as an Internet marketer, you want to pick a topic that is profitable, and there are ways to do that using tools like the Google Keyword Tool, which will be discussed later more indepth. And, finally, you want to know how competitive the niche is, so that you find a pool that hasn't been over-fished by bigger players.

In Internet marketing terms, what you want to find are hot spot topics that have the following characteristics:

High demand

Many people are interested in searching for this topic and they are keying in various phrases to the search engines that can be mined for traffic and profit.

High Cost-Per-Click (CPC)

Google establishes the CPC for keywords and phrases. Based on that, you can tell when one word or phrase is more profitable than another based on what advertisers are willing to pay a publisher per click of that keyword or phrase.

Low Competition

Since most Internet marketers know that they want a high demand or high CPC to get good niches for profit, they are usually highly competitive too. However, there are still some out there that you can find that are not as competitive and we'll show you how to locate them.

Advertisers Present

You want to also find hot spots that are of interest to affiliate or marketing advertisers. At least 20 advertisers for the hot spot shows it is good to try out.

Here, you want to start engaging your creativity to find hot spots that you are passionate about that might have some potential to be great niches. One way to start is to just start trying to look at things from the point of view of a consumer. What are the burning issues consumers are trying to solve? These are the things they will be searching online to resolve.

The next method uses the Google Keyword Tool, this is controlled by Google Ads and will give you assistance all the way. This tool will help you measure the three of the four criteria that keyword or phrase should meet to see if it is worth developing into a full-blown niche. There are now many options to choose from when it comes to researching keywords, And with todays advances in A I technology it has become a lot easier to identify trending niches and topics.

For example: if I go to Gemini, Chat GPT or one of the other A I platforms, I can ask what are the top 10 trending subjects being searched for on the internet, it will then provide me with a list that's fairly comprehensive, so the key is, is to drill down and get specific.

So if your first search isn't hitting the exact target, then keep going, as you can see we have everything for tech to bamboo Pyjamas, plus it will give you the research source and where it has found the information.

HOW HOT IS YOUR NICHE?

When you have some good choices, you will have a list of choices to investigate further. You still want to check to see if advertisers are interested in doing affiliate marketing offers. You will want to consider other environmental factors that might contribute to it's 'hot' factor. You'll want to know how many people are talking about this topic. Is it too controversial to handle? It's not just the Google Keyword analysis that will determine whether this the 'hot' topic is a good topic to develop more. You will want to see what else you can find out about this topic to determine if you want to pursue it.

Let's face it, current events are big news, but they are also highly transitory. The hot topics of the day may reach a Category 5 storm one day and be non-existent on the radar screen the next day. So, even though some topics are hot, intensely hot, that doesn't mean they have staying power. If you want to ride a wave, then it's okay to use them, just be aware that this is the case.

Here a few more factors to consider as you research your niche to decide if it is going to be a good one to do:

1: Intensity

How much interest is there worldwide? Is it an event of major impact all over the world or regionally? Is it relevant to some current event that is high on people's minds for now?

2: Duration

This is the lifespan of that particular hot topic. Maybe, like the Olympics, it's a high intensity event with a very short duration. In that case, you either need to plan ahead to get out after a bit, or to market much earlier than the actual event, to maximize sales.

3: Spin-offs

Even if the hot spot is short duration, but high intensity, is it possible it is going to evolve into another area of major interest? In that case, you might want to plan ahead for the potential spin-offs in topic themes that can occur.

Okay, so you've picked some hot spots that you are excited about. Congratulations! You're almost home now. In order to really get a good feel for each hot spot, you'll want to check out the trends and what people are saying about that particular niche, before you go writing multiple sales copy and articles that no one is interested in, even with a hot niche. By figuring out exactly what about the niche is interesting to others, you will be headed in a good way towards narrowing and defining the hot spot in a much more precise way.

To do that, there are several places you can go to get some additional information on your hot topics.

To research offline, you can visit a library to access books, journals, newspapers, and magazines related to your topic, explore local archives, conduct in-person interviews, observe relevant environments, attend conferences or workshops, or visit specialized stores or museums depending on your research area.

We've talked a little about how a very broad subject will be highly competitive or hard to attract an audience. On the opposite end of the spectrum, a very narrow subject won't even have anyone interested in it, or at least very few. To find a hot spot in Internet marketing topics that is just the right size can be a game of trial and error.

You can do this manually, by starting out with a broad category and then drilling down to more specific subtopics within the main topic. You can use the tools we've given you to find out exactly how popular a topic is and whether it is worth pursuing. This takes quite a bit of time to do. Even after you locate just the right niche, you will have to locate affiliate programs to make the hot spots work to be profitable areas for you.

If you have a bit of money, you may decide that the fastest way to do this is to pay someone else to do it for you. There are products out there that can help you use your keyword phrase to instantly find niches that are profitable AND give you affiliate offer information too.

This list was developed some time ago, but still remains relevant today. As with anything, the actual hot spots shift as interest in them shift on the Internet. But, you can get a pretty good view of the some of the hot topics that pay well according to Google Adwords CPC. It doesn't mean they make great niches to market, as they may be highly competitive, but it certainly gives you a starting point for what topics you should pay attention to.

Sometimes you can locate hot spots just by finding what's hot in a specific industry. For instance, if you look at the list of popular niches, you'll see more topics on finance and loans than anything else. Well, every year the economy has been a top issue and it's not surprising to see more people interested in that area than others. So, if you know what's going on in certain areas of the markets out there, you already have a good idea of where to get great hot spot ideas to research.

4 more exciting markets to take into consideration when looking for your particular niche.

Any topic that you become an expert on can be mined to find the hot spot within it using the techniques found in this training course. You can even convert a hobby you have into a very profitable Internet marketing opportunity and take advantage of skills and knowledge you already have. There's no reason you can't research any topic to see how to sell products online and use keyword phrases to generate money for you.

Then, you get the best of both worlds: A profitable plan to use a hot topic for Internet marketing and the joy of working in an area you already love anyways! That's how you combine both your passion and your intelligence to create opportunities that speak to your soul, while generating a healthy bottom line.

Not everything is plain sailing, there are many issues you will be faced with when building your successful business online, the key is how to overcome these issues and still move forward.

How to increase your online visibility and get more people looking at your site, products and services, using guest blogging and other techniques.

Never underestimate the importance of Key Word Phrases.

The Next Stage.

So let’s say you’ve decided on a Topic or Niche that you are happy with and have identified a gap in the market or enough interest that its worth pursuing.

You’ve done your research and have created, or discovered a product or service that can fulfil a need or provide a solution to people within that niche, and if you are lucky, that product comes with its own landing or sales page, if not, then I recommend that you sign up to one of the many platforms that provide great templates for building websites, squeeze pages and product landing pages.

So the next stage is to develop a list of willing customers whom you can promote your service or product to, and here's how...

Generation Z represent over half the internet user population and represent a large proportion of the buying public for internet purchases of goods and services, understanding and tailoring your marketing efforts to accommodate their interests and habits will help you in you success as an internet marketer.