How to plan and execute an internet marketing plan
Have a business to promote
You probably wear many hats as a small business owner, but you can't be an expert at all aspects of running a business. Knowing how to use Google Ads is challenging enough, but knowing how not to use it is just as important. And if you hire outside help with your digital marketing, you still need to know enough to properly manage that help as well as be able to tell if it's actually helping.
This course is designed to give an overview of all of the business planning that needs to occur before beginning to run ads online, as well as teach you how to jump right in, get started, and get better at it over time.
Who this course is for:
Small business owners
4 sections • 22 lectures • 5h 11m total length
Lesson 3: The Website Conversion Funnel and Customer Purchase Funnel
Lesson 4: Establishing Business Goals
Lesson 5: Creating a Google Account for Marketing Related Google Products
Lesson 6: Tracking Results
Lesson 7: PPC Fundamentals
Lesson 8: Campaign-Level Settings
Lesson 9: Keywords
Lesson 10: Writing Effective Text Ads
Lesson 11: Banner Ads
Lesson 12: Other Types of Ads
Lesson 13: Anatomy of an Ad Group
Lesson 14: Landing Pages
Lesson 15: Understanding Google’s Quality Score
Lesson 16: Ad Extensions
Lesson 17: The Google Display Network/Placement Targeting
I've been involved with internet marketing since 2005 and an independent digital marketing consultant since 2014. I'm a Google Ads expert with a focus strictly on PPC (I don't do SEO or email marketing). In a previous lives I was a forecasting meteorologist and high school science and math teacher before getting into internet marketing.