
Explore essential social media marketing tools, including Google services, Pocket, IFTTT, and Facebook page setup.
Master email marketing and on-page search engine optimization by building a targeted keyword strategy, crafting compelling subject lines, and optimizing titles, descriptions, and content for visibility and engagement.
Discover how video marketing and mobile marketing boost engagement, explore video styles, and learn to create your first videos using free tools and basic SEO principles.
Learn how to create your first animated video using go animate, with a quick video maker and storyboard approach. Customize voices, reuse templates, and publish or share your video.
Create videos with pictures, captions, and music in Animoto's free plan, then upgrade to remove branding, extend length, and optimize for video SEO in marketing.
Explore why mobile marketing matters, backed by stats, and learn design concepts and responsive design basics to create thumb-friendly, local-focused mobile sites.
Explore designing a mobile site with the free due to mobile builder, navigate its interface, choose layouts like matrix, publish with hosting options, and cover seo and live data reflection.
BACKGROUND
In 2008 the world's worst financial crisis caused a global recession. Greece had huge government debts and it was one of the countries that was worst affected starting in 2010.
For many Greeks the years of economic hardship were severe. More than 400,000 people emigrated and in May 2013 the unemployment for Greek Youth was over 60%.
PROJECT HERMES
The mission of PROJECT HERMES was to build an online Internet Marketing Program that would train unemployed young Greeks for FREE and teach them valuable new skills.
The ultimate goal was to stop the brain drain, and encourage students to help Greek companies successfully promote and export their fantastic local products and services in new markets around the world.
The program was founded and developed by Manos Filippou, and supported by volunteers who generously shared their time and knowledge without any compensation.
The videos included in this course are part of PROJECT HERMES and were recorded in May 2013.
The intention of this course is NOT to teach anything new but to archive, and keep alive internet/digital marketing knowledge that was important in 2013.
Knowledge should not be lost in any way, shape or form, especially when it provides a window to the past, and a perspective as to how quickly (or not) technology and online marketing is changing.
While a lot of things have changed since 2013, shockingly enough many things are still the same.
Are you curious enough to find out what has changed and what has not?
This course is truly a blast from the past.
Enroll and find out!