International SEO: Reaching a Profitable Global Audience

Name: International SEO: Reaching a Profitable Global Audience
Rating: 4.1 (48 reviews)

Learn how to create and optimize a multi-lingual and/or multi-national site to reach a global audience and grow business

(48 ratings)

915 students

Created by Christine Maisel

Last updated 5/2017

English

English [Auto]

What you'll learn

Determine if international SEO efforts will be profitable before starting SEO work
Determine which search engines are the right ones to target
The keyword research tools to use for finding keywords in other languages and countries.
Determine the right structure for setting up multi-lingual versions of a website.
Direct site visitors to the right version of the site based on their language or location.
Add language tags to specific pages to help search engines understand who the page is intended for.
Identify the right type of back links for international websites.

Requirements

A basic understanding of search engine optimization (SEO) is helpful.
A desire to expand online audience globally.
No software is required. Free and premium tools presented.

Description

International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.

This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.

Here we'll cover:

How to determine if your international SEO efforts will be profitable
Which search engines you should target
The keyword research process and the tools to use
3 options for structuring international website content
How to direct visitors to the right version for their language / country
Language tags your site must use
The type of back links you need for global sites

You should be learning and implementing international SEO if:

You have (or would like to have) content in multiple languages
Your website targets a specific country
You are ready to scale your business
Your website / business already has customers around the world

International SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we'll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.

I'm also available if you have any questions as you start taking action on your own international site.

Join me to take your website to the next level. Enroll now.

Who this course is for:

Anyone with a desire to expand their online audience internationally.
Anyone who would like to reach new customers who speak different languages.
Anyone who would like to reach new customers in new countries.
Anyone who currently has customers around the world.
SEO's who wish to provide international SEO services.

Christine Maisel

Helping Web Design & SEO Startups

4.4 Instructor Rating
15,305 Reviews
180,628 Students
20 Courses

Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.