International Management: Going Global With Your Products
What you'll learn
- You will be able to understand what a multinational enterprise is and how firms become multinational enterprises.
- You can identify the main steps to follow when elaborating an internationalization plan.
- You will be able to recognize the peculiarities of managing a multinational company.
- You can analyze the institutional environment of a multinational firm.
Requirements
- You should have very basic business knowledge.
Description
Hello and welcome to this course on International Management!
Globalization and multinational corporations are terms very common nowadays. Since industrialization, we have become more and more international. So, international management is a very important topic for all companies which want to expand to new markets.
In this course, we will deal with the big questions that concern international management. These are: Why, where, how and when? Every international expansion need profound decisions in these four areas. What are your motives for international expansion? Which countries should you choose? Which entry mode will work for you? And how fast will you go international? You’re going to learn how to answer these questions for your company.
The second section of this course deals with managing multinational companies. You’re going to learn which strategic options exist, how to structure a multinational firm, how outsourcing and offshoring works, and how your institutional environment should be managed. So, which cultural, legal, and political aspects do you have to know and possibly to influence?
You see, international management raises a lot of questions you need good answers for. Going multinational are not just several repetitions of your domestic market. And there are lots of mistakes you can make. In this course, you’ll gain the knowledge you need to minimize mistakes and to maximize your success on foreign markets.
So, let’s get started – see you in the course!
The course is based on a script by Mauro F. Guillén and Esteban Garcia-Canal.
Esteban Garcia-Canal is Professor of Management and International Business at the University of Oviedo, Spain. He is also a member of the Institute of Business and Humanism at the University of Navarra.Author of more than 80 articles published in leading management journals, his most recent books are The New Multinationals (Cambridge University Press, 2010) and Emerging Markets Rule (McGrawHill, 2013), both coauthored with Mauro Guillen.
Who this course is for:
- Managers and entrepreneurs who want to go global.
Course content
- Preview02:04
Instructor
![Berlin School of Management](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
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- 134 Students
- 2 Courses
Berlin School of Management teaches you all that you need to enhance your management career.
Our course authors come from many notable universities such as City University of New York
Durham University, ESCP Europe, IESE Business School, Kozminski University, Leeds School of Business, Manchester Business School, MIT Sloan School of Management, Penn State University, Rotterdam School of Management, Scheller College of Business, The Wharton School, WHU Otto Beisheim School of Management, and many more.
We will add new courses one after another. Topics will includeAgile Management Methods, Brand Management, Business Ethics, Business-2-Business Marketing, Coaching and Mentoring,Consumer Behavior, Content Marketing, Corporate Responsibility, Creativity and Innovation, Crisis Communication, Digital Marketing Instruments, Digital Marketing Strategy, Digital Transformation Trends, Human Resource Development, Innovation Management, International Management, Investor Relations, Knowledge Management, Leadership, Management Accounting, Market Research, Marketing, Marketing Policy, Mergers & Acquisitions, Micropolitics, Organizational Behavior, Organizational Change, Organizational Design, PR Performance Measurement and Evaluation, Project Management, Public Relations, Quality Management, Risk Management,Staffing, Strategic Human Resource Management, Strategic Management, Strategy Tools and Techniques, Sustainability Management, Talent Management.