Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Personal Transformation Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Online Business Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Business Business Strategy International Expansion

International Expansion: A Blueprint for Success

An Action Plan to Profitably Expand Your Business Through International Sales and Partnerships
Rating: 4.4 out of 54.4 (133 ratings)
1,107 students
Created by Anthony Gioeli
Last updated 5/2014
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • After completing this course, you will be ready to profitably expand your business internationally!
  • Specifically, you will be able to analyze which markets to enter, determine the best ways to enter these markets, forecast the impact of global expansion on your overall business and understand what to do to keep your international business growing.
Curated for the Udemy for Business collection

Requirements

  • Curiosity or desire to expand your business internationally

Description

How can your company benefit from the global marketplace?

International markets present huge opportunities...but only to those companies with clear goals, in-depth strategies and visibility to measure performance. I'm sure you've heard people say things like, "There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket." or "With Brazil's current growth rate, how can we not succeed by offering our product for sale in that market?"

When companies struggle, it is often because they:

  • Enter markets without properly understanding the intricacies of their target markets
  • Lack a cohesive go to market strategy for each particular country
  • Are inflexible in their positioning or product features
  • Don't understand the total costs of doing business in their target markets
  • Refuse to invest the proper resources needed for success

While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting.

This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term.

As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R&D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly.

Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible!

Who this course is for:

  • Managers and executives looking to expand their business by going international
  • Organizations contemplating partnerships with international companies
  • Students studying international business, finance or economics

Course content

6 sections • 29 lectures • 3h 28m total length

  • Preview06:33
  • Preview04:14

  • Opportunity and Market Size
    07:19
  • Business Climate
    09:07
  • Competitive Landscape
    08:14
  • Possible Partners and Ecosystem
    06:22
  • Leveraging Existing Relationships
    05:35
  • Which Markets Should I Enter
    10 questions
  • Market Entry Checklist
    4 pages

  • Master Distributor
    07:39
  • Local Agents
    08:25
  • Sales and Support Office
    08:44
  • Establishing an R&D Center
    08:43
  • Product or Technology Licensing
    09:49
  • Joint Venture
    09:37
  • What Are My Entry Options
    10 questions
  • Entry Options Checklist
    5 pages

  • Costs
    05:23
  • Forecasting Sales
    05:54
  • Currency Risks
    07:32
  • Cash Flow Management
    07:02
  • How Do I Model My Business
    10 questions
  • Business Modeling Checklist
    3 pages

  • Visibility and Presence
    07:45
  • Localization: sales and support
    11:12
  • Localization: products and services
    07:43
  • Networking and Localizing Yourself
    10:22
  • How Do I Keep Growing My International Business
    10 questions
  • Growing Your International Business Checklist
    3 pages

  • Goods vs Services vs Software
    05:55
  • Complete Checklist
    15 pages
  • Additional Resources
    2 pages
  • Conclusion
    07:15

Instructor

Anthony Gioeli
CEO, Entreprenuer, Global Business Specialist
Anthony Gioeli
  • 4.4 Instructor Rating
  • 133 Reviews
  • 1,107 Students
  • 1 Course

Anthony has over 25 years of experience managing fast growth high technology companies, specializing in building and leading global organizations.

Anthony has served as President & CEO of three US-based technology companies that have been acquired: CloudTC, Inc., Atrua Technologies, Inc. and AirPrime, Inc. Two of the companies (CloudTC and AirPrime), were acquired by foreign corporations. Anthony has also served as a division General Manager at Xircom, and as VP of Sales, Marketing and Business Development at several companies in the technology industry.

Throughout his career, Anthony has focused on international business. Some of his activities include setting up an R&D center in China; opening up sales and support offices in Belgium, Germany, UK, Japan, Taiwan, South Korea and Singapore; establishing joint development agreements with companies in South Korea and Taiwan; and forming strategic partnerships with companies throughout the world in Asia, Australia, Europe, North America and South America.

Anthony holds a BSEE from New York Institute of Technology and an MBA in finance from the University of Southern California.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.